Good day,

The site and blog are live!
We are still building up and filling up the site so please bear in mind if you find some irrelevant pages and incomplete information, but this won’t affect in any way the excitements we’re experiencing during the brainstorming, conceptualizing and formalizing the brand, products/services and indentifying the positioning and markets we’re going to hit in the near future.

Visit the Agora Media Group website to find a brief introduction of who we are and we’re about.

* Real-time enhancement of reality, connecting the “offline” world with the “online” world.
* Real-time creation of a more integrated experience between those two worlds.
* Real-time enriching our surroundings with meta-data through our mobile devices.

I do believe these are the oppertunities and purposes where Mobile Marketing and the role of mobiles devices have been waiting for, enabled by: Augmented Reality.
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Augmented Reality is on the rise and each week Augmented Reality is in the news, but still, for many its unreal, ungraspable and are not in the oppertunity to see in real life any of the futuristic applications of AR which can be seen on many videos on Youtube and Vimeo.

I found this really easy application, which only needs a webcam and Flash and experience yourself the Augmented Reality amazement!
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A strategic principle, as defined by Harvard’s article Transforming Corner-Office Strategy into Frontline Action, is:
“A memorable and actionable phrase that distills a company’s corporate strategy into its unique essence and communicates it throughout the organization” and has as goal to achieve a sustainable competitive advantage. (more…)

A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government.
The Spartan diarchy is suggested to be a solution for: a struggle between two Spartan families or to stay away from an absolutistic ruling.
The distribution of power amongst content and context is meant to prevent a struggle between two forces and meant to avoid focus of attention and power of either content or context exclusively. Emphasis, focus and importance on both intertwined is the key.
When reflecting on diarchies and thinking about it in relation to the current phase of the Internet evolution, not only the Content is King (as often is written), but the Context needs to be acknowledged and treated equally influencing as the second valid King in the diarchal rulership over the Internet and business landscape.
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As the CEO of Cisco said in an interview, the new paradigm will change the way business is and will be conducted, the fifth P, People also undergoes changes and it creates more oppertunities than ever before.

The term Wikinomics comes to my mind. The trend to outsource processes and functions, and utilize the intelligence of (a set of) the Internet population.
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My top 10 reasons are:

* Social Media will change the way how business is conducted.

* Social Media is about people, not technology.

* Have a clear understanding and overview of your company in the landscape.

* Learn from your target audience through Social Media. Social Media tools can help to create thorough Competitive Intelligence.

* Let your enthausiasts be your ambassadors. Word of Mouth has much more impact than advertising.

* Let Social Media replace or complement internal functions and processes.

* Do understand the power of the crowd and what it can accomplish (be it positive or negative).

* Understand that the Tipping Point will occur faster and sooner due to Social Media centralisation and transparency.

* Your brand is what people think of it, therefore make absolutely sure the perception and attitude is in favor of your brand based on actions and interactions.

* Customers want more than just a shallow relationship.

This list is far from complete, please do add your reasons!

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Originally published on the personal blog of Gianluigi Cuccureddu.

Do you have a clear understanding what is being said about your brand throughout the Web?

If your answer is “Yes”: congratulations, you’re a step ahead of many others, make sure you keep ahead and profit of the benefits.
If your answer is “No”: start as soon as possible understanding your landscape and what intelligence could be extracted from the Web concerning your brand.

The Social Media monitoring market is in the innovation /early adopter stage, many companies are building an ORM (Online Reputation Management) system. The market is forcasted on a total of 60 million GBP this year. Due to this “hype” and need for such a system, there is an abundance which makes the choice more difficult.

The last year I’ve been testing a couple of Social Media monitoring systems and below an evalution of the tools.
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Creating a community is hot these days, it serves all kind of purposes and it will add value, if done properly. And exactly the latter is difficult, the creation of a community needs to be thoroughly discussed, planned and executed.

When a community is deployed, it must be sustainable, it should “not end”. If a community is closed after a while, it could have a negative impact towards the brand/company.
During the community brainstorm, take into consideration the following aspects and put them into perspective against your strategy and goals:
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