Agora Media Group Innovation Blog

The information on Youtube says the following on this new and experimental way of applicating Augmented Reality:

Adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals

Great way to get attention and be an innovative brand!
It certainly is a fun way to use your shoes ‘slightly’ different than normal. The campaign behind is excellent, giving the Augmented Reality enabling also real meaning by using it as the game control and not solely as something which calls a digital superimposing.

Augmented Reality can be applicated in many situations, creating new, fun and innovative ways to bind customers, offering them a new experience.
What other examples can you give where AR is applicated like this?