It might be an unsettling reality, or hard to grasp, or too different from current settings, but as Matsuda explains:

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

This view offers a look into a more cyborg-like society, where technology and the human being are intertwined heavily. Not a bodily intertwining, but more an informational and intelligent enhancement.
If our daily lives are being ‘controlled’ by step-by-step executions, how does that impact the quality of it?

This film is produced to finalize his Masters in Architecture, which is part of a larger project about the social and architectural consequences of new media and augmented reality.
It’s wise to contemplate about consequences of technologies, even if they are exaggerated, to understand and keep understanding its role in society and effects on the environments.

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