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Augmented Reality Advertising by Brightkite

icon1 Posted by Gianluigi Cuccureddu in Augmented Reality - AR, Industry News on 12 23rd, 2009 | 3 responses

Brightkite is deploying this kind of advertising in the US where Insqribe deploys it in Australia, read a previous post on the added value of Augmented Reality to Proximity Marketing.

It’s not only possible to see what friends around you are doing, but with the new app, advertising through Augmented Reality is displayed on your mobile screen.
The collaborative kind of Augmented Reality which is offered by Brightkite enhances the advertisements, because of the recommendations/comments by friends add a new real-time dimension to it.

This kind of advertising can be relevant and targeted, the challenge will be to enable the users to create simple filters of what kind of advertisements will be shown and which ones won’t.
These developments are next steps increasing the importance and opportunities of Location Based Services and Proximity Marketing.

You can download the Layar App from the app store here.
Brightkite Augmented Reality Advertising

Brightkite Augmented Reality Advertising

How do you think the amount of advertising can be regulated by the user in a easy way?
By checking boxes which specify certain verticals, or by filters, or by collaborative filtering?

Busking for Innovation - Tip Jar!

Augmented Reality Advertising by Brightkite

Related posts:

  1. Mobile Augmented Reality boosting Proximity Marketing
  2. ABI Research Anticipates “Dramatic Growth” for Augmented Reality via Smartphones
  3. Google’s Augmented Reality Search for the Android
  4. Augmenting Travelers
  5. Junaio – 3D Mobile Augmented Reality, serious competition to Layar?

3 Comments »

  1. Tweets that mention Augmented Reality Advertising by Brightkite | Agora Media Group Blog - Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Applications, Mobile, Open Source -- Topsy.com Says:
    December 23rd, 2009 at 9:48 am

    [...] This post was mentioned on Twitter by Agora Media Group and Agora Media Group , open source. open source said: Augmented Reality Advertising by Brightkite | Agora Media Group …: Augmented Reality Advertising by Brightkite | Agora http://url4.eu/yDXv [...]

  2. Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement Says:
    December 23rd, 2009 at 9:54 am

    [...] Read the original: Augmented Reality Advertising by Brightkite | Agora Media Group … [...]

  3. uberVU - social comments Says:
    December 23rd, 2009 at 10:00 am

    Social comments and analytics for this post…

    This post was mentioned on Friendfeed by Agora Media Group: Augmented Reality Advertising by Brightkite http://agoramedia.co.uk/blog... – AR advertising enhanced by collaborative efforts…

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