Brightkite is deploying this kind of advertising in the US where Insqribe deploys it in Australia, read a previous post on the added value of Augmented Reality to Proximity Marketing.

It’s not only possible to see what friends around you are doing, but with the new app, advertising through Augmented Reality is displayed on your mobile screen.
The collaborative kind of Augmented Reality which is offered by Brightkite enhances the advertisements, because of the recommendations/comments by friends add a new real-time dimension to it.

This kind of advertising can be relevant and targeted, the challenge will be to enable the users to create simple filters of what kind of advertisements will be shown and which ones won’t.
These developments are next steps increasing the importance and opportunities of Location Based Services and Proximity Marketing.

You can download the Layar App from the app store here.

How do you think the amount of advertising can be regulated by the user in a easy way?
By checking boxes which specify certain verticals, or by filters, or by collaborative filtering?

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Related posts:

1. Mobile Augmented Reality boosting Proximity Marketing
2. ABI Research Anticipates “Dramatic Growth” for Augmented Reality via Smartphones
3. Google’s Augmented Reality Search for the Android
4. Augmenting Travelers
5. Junaio – 3D Mobile Augmented Reality, serious competition to Layar?