Agora Media Group Innovation Blog

The concept Augmented ID by TAT is presented last July to the public.
What it basically does is visualizing digital entitities which you encounter in real life. The facial recognition software is developed by Polar Rose and in combination with a mobile, you’ll be able to get information on people around you.
There’s a catch though, people who want to be discovered by Augmented ID, have to set up an account and create their profiles personalized per social network and content.

It isn’t that difficult to take this kind of application to the next level and be able to recognize faces (and objects) based upon the many images stored online.
This might sound futuristic, but most-probably not extremely difficult to develop when technologies are ready for it.

This brings us to the following, should we question privacy concerns when it applies humans?
In the current concept, a person needs to sign up, giving permission to be found.
What implications will come forth from real-time facial recognition?

The possible applications of real-time object recognition are endless, what about being able to shop for an object which passes along, sufficing impulse and desire?

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