Agora Media Group Innovation Blog

This afternoon you can amaze yourself on the Dam Square in Amsterdam, seeing all kinds of odd characters through your iPhone or Android.
3D digital statues can be seen with the Layar application.

This afternoon, at exactly 14:00h (GMT+1), the Dam Square won’t be what it normally is, the Square will be taken over by people who explore the square by means of Augmented Reality, holding up phones and investigating their surroundings.
I do wonder what the expressions will be of people who don’t know about the Augmented Reality Flashmob?

This idea comes from Sander Veenhof:

“Every square in every major city in the world knows the ‘human statue’ phenomenon. On the Dam Square in Amsterdam Darth Vader, Superman, a Gladiator and some undecipherable sort of gothic characters colour the scene.“

Visit the website to install the appropriate software and such in order to be part of this AR event.
The procedure is as following:

PROCEDURE FOR SATURDAY THE 24TH:

- prepare your phone with the right software, see left column
- iPhone users can download and use the Layar app to activate the flashmob AR view
- downloadable ‘human sculpture’ models will be available for Android phones
- to bring your own 3D model, create obj/mtl files and put them on an Android phone
- to do so, get the AndAR application from the market (* on 23rd of April)
- AR tags on the ground will be provided

All use the #ARFlashMob hashtag!
Looking forward to comments and experiences this afternoon.