Agora Media Group Innovation Blog

That is what Parrot has done with the AR.Drone.
It’s the first quadricopter that can be controlled by the iPhone and iPod touch.
Integrating the iPhone as a piloting console is once again a good device application, enriching the abilities of the iPhone as a central device.

In my previous post Augmented Reality Semantics , the analysis showed that most Augmented Reality games are not really augmented or even contextually relevant. Parrot has certainly overcome these two critiques by enabling an augmented and new kind of experience.

Another interesting aspect of the AR.Drone is the fact it offers an SDK / Open API platform for third-party developers to create new games for the quadricopter. Opening up the platform will increase collaborative efforts, creation of new games, loyalty and core-enthausiasts.

Have a look at the following videos:

Do you concur this is a better and more relevant application of Augmented Reality?