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	<title>Comments on: Augmented Reality Semantics</title>
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	<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/</link>
	<description>Innovation Blog - Social TV, Augmented Reality and Media Convergence</description>
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		<title>By: Augmented Reality Semantics &#124; Agora Media Group Blog &#8211; Travel &#8230; &#124; TVPhoneMedia.com</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1400</link>
		<dc:creator>Augmented Reality Semantics &#124; Agora Media Group Blog &#8211; Travel &#8230; &#124; TVPhoneMedia.com</dc:creator>
		<pubDate>Thu, 31 Dec 2009 23:07:44 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=939#comment-1400</guid>
		<description>[...] Original post: Augmented Reality Semantics &#124; Agora Media Group Blog &#8211; Travel &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Original post: Augmented Reality Semantics | Agora Media Group Blog &#8211; Travel &#8230; [...]</p>
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		<title>By: Gianluigi Cuccureddu</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1396</link>
		<dc:creator>Gianluigi Cuccureddu</dc:creator>
		<pubDate>Thu, 31 Dec 2009 10:55:17 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=939#comment-1396</guid>
		<description>Hello Stephen,

Informative comment, thank you.

True, if AR is not Artificial Intelligent, discrepancy will remain between the human and machine.

If I&#039;m correct, there have already been some legal issues with regard to navigational systems and the ambulances, coming to late due to misdirection. All these effects need to be understood before massive AR applications will go mainstream and support more life-critical situations.</description>
		<content:encoded><![CDATA[<p>Hello Stephen,</p>
<p>Informative comment, thank you.</p>
<p>True, if AR is not Artificial Intelligent, discrepancy will remain between the human and machine.</p>
<p>If I&#8217;m correct, there have already been some legal issues with regard to navigational systems and the ambulances, coming to late due to misdirection. All these effects need to be understood before massive AR applications will go mainstream and support more life-critical situations.</p>
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		<title>By: Stephen F. Heffner</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1390</link>
		<dc:creator>Stephen F. Heffner</dc:creator>
		<pubDate>Thu, 31 Dec 2009 00:29:32 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=939#comment-1390</guid>
		<description>From a hardware and implementation point of view, what&#039;s required is a &quot;see-through&quot; display.  Watching a miniature version of the real world on a tiny screen, when you can just look up from it and see the real thing, is a loser.  I&#039;m thinking of fighter-jet and in-helmet &quot;heads-up displays&quot; in which information is superimposed (via a transparent pane) on the real-world view.  Some automobiles are starting to use this approach, projecting AR information on the windshield.  There are some depth-of-field confusion issues, but I think they&#039;re being handled.

In terms of the information displayed, I see a major dichotomy between text and visual information.  If the real-world view is relatively static, the subject has time to read and digest text, but if the real-world view is even moderately dynamic, the information MUST be graphic in order to be useful; there&#039;s no time to digest text.

The next question is one of feedback from the contents of the subject&#039;s real-world view to the AR content.  If the AR computer can&#039;t &quot;see&quot; what the subject sees, the AR content can&#039;t be intimately tied to the subject&#039;s real-world view.  And even if the AR computer can &quot;see&quot; the real-world view, it&#039;s tricky to superimpose the AR content on the view with enough placement accuracy to be effective.  Significant misregistration or position tracking lag of the AR content will cause cognitive dissonance in the subject, resulting in confusion and disorientation.  This could be disastrous in life-critical situations.

Speaking of which, there are some interesting legal issues.  Suppose a firefighter has a HUD with AR, and the AR malfunctions.  If the firefighter has come to trust the AR display, he/she may well make a mistake that could be injurious or even fatal to the subject or a victim he/she is trying to help. This is a legal can of worms.</description>
		<content:encoded><![CDATA[<p>From a hardware and implementation point of view, what&#8217;s required is a &#8220;see-through&#8221; display.  Watching a miniature version of the real world on a tiny screen, when you can just look up from it and see the real thing, is a loser.  I&#8217;m thinking of fighter-jet and in-helmet &#8220;heads-up displays&#8221; in which information is superimposed (via a transparent pane) on the real-world view.  Some automobiles are starting to use this approach, projecting AR information on the windshield.  There are some depth-of-field confusion issues, but I think they&#8217;re being handled.</p>
<p>In terms of the information displayed, I see a major dichotomy between text and visual information.  If the real-world view is relatively static, the subject has time to read and digest text, but if the real-world view is even moderately dynamic, the information MUST be graphic in order to be useful; there&#8217;s no time to digest text.</p>
<p>The next question is one of feedback from the contents of the subject&#8217;s real-world view to the AR content.  If the AR computer can&#8217;t &#8220;see&#8221; what the subject sees, the AR content can&#8217;t be intimately tied to the subject&#8217;s real-world view.  And even if the AR computer can &#8220;see&#8221; the real-world view, it&#8217;s tricky to superimpose the AR content on the view with enough placement accuracy to be effective.  Significant misregistration or position tracking lag of the AR content will cause cognitive dissonance in the subject, resulting in confusion and disorientation.  This could be disastrous in life-critical situations.</p>
<p>Speaking of which, there are some interesting legal issues.  Suppose a firefighter has a HUD with AR, and the AR malfunctions.  If the firefighter has come to trust the AR display, he/she may well make a mistake that could be injurious or even fatal to the subject or a victim he/she is trying to help. This is a legal can of worms.</p>
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		<title>By: Tweets that mention Augmented Reality Semantics &#124; Agora Media Group Blog - Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Applications, Mobile, Open Source -- Topsy.com</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1382</link>
		<dc:creator>Tweets that mention Augmented Reality Semantics &#124; Agora Media Group Blog - Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Applications, Mobile, Open Source -- Topsy.com</dc:creator>
		<pubDate>Wed, 30 Dec 2009 11:11:41 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=939#comment-1382</guid>
		<description>[...] This post was mentioned on Twitter by Gianluigi Cuccureddu and Agora Media Group , topsy_top20k. topsy_top20k said: Augmented Reality Semantics http://bit.ly/7y3jjI - Your opinion? #AugmentedReality #AR [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Gianluigi Cuccureddu and Agora Media Group , topsy_top20k. topsy_top20k said: Augmented Reality Semantics <a href="http://bit.ly/7y3jjI" rel="nofollow">http://bit.ly/7y3jjI</a> &#8211; Your opinion? #AugmentedReality #AR [...]</p>
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		<title>By: Gianluigi Cuccureddu</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1381</link>
		<dc:creator>Gianluigi Cuccureddu</dc:creator>
		<pubDate>Wed, 30 Dec 2009 11:08:29 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=939#comment-1381</guid>
		<description>@Pat:

Definately. 
(Hardware) constraints are part of the limitations which we see right now within the Augmented Reality realm.

Like you refer to as well, robust vision on AR will develop the few coming years, past the hype, past several hardware constraints, past initial adoption by early majority and smartphone diffusion.
The applications we see now are also fairly easy to develop, the wait-and-see attitude is understanding from a business point of view, just like VC&#039;s are not jumping on this tech right away. All signs that show this tech (for the mainstream) is in its initial phase.</description>
		<content:encoded><![CDATA[<p><a href="http://twitter.com/Pat/" rel="nofollow">@Pat</a>:</p>
<p>Definately.<br />
(Hardware) constraints are part of the limitations which we see right now within the Augmented Reality realm.</p>
<p>Like you refer to as well, robust vision on AR will develop the few coming years, past the hype, past several hardware constraints, past initial adoption by early majority and smartphone diffusion.<br />
The applications we see now are also fairly easy to develop, the wait-and-see attitude is understanding from a business point of view, just like VC&#8217;s are not jumping on this tech right away. All signs that show this tech (for the mainstream) is in its initial phase.</p>
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		<title>By: Pat Burns (patdash7)</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1379</link>
		<dc:creator>Pat Burns (patdash7)</dc:creator>
		<pubDate>Wed, 30 Dec 2009 08:59:33 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=939#comment-1379</guid>
		<description>Another part of the definition reads:

&quot;Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view.&quot;

Some of the weak apps you cite above are constrained by the ability to extract meaningful information about a user&#039;s environment and objects in it.  Simply relying on GPS to calibrate location (useless indoors, often inaccurate outdoors) and correlate with info embedded in, say, Google Maps, is akin to only using the internet for email when much more is available.  

The availability of very low cost sensors combined with state-of-the-art ultra-low energy wireless communications capabilities like DASH7 (www.dash7.org) effectively means businesses can AR-enable assets and even people in ways that GPS will solve for only partially or not at all.

In 2010, I expect we&#039;ll hear more about a more robust vision of AR that includes a larger set of potential options for enhancing your AR experience beyond GPS-based approaches.</description>
		<content:encoded><![CDATA[<p>Another part of the definition reads:</p>
<p>&#8220;Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view.&#8221;</p>
<p>Some of the weak apps you cite above are constrained by the ability to extract meaningful information about a user&#8217;s environment and objects in it.  Simply relying on GPS to calibrate location (useless indoors, often inaccurate outdoors) and correlate with info embedded in, say, Google Maps, is akin to only using the internet for email when much more is available.  </p>
<p>The availability of very low cost sensors combined with state-of-the-art ultra-low energy wireless communications capabilities like DASH7 (www.dash7.org) effectively means businesses can AR-enable assets and even people in ways that GPS will solve for only partially or not at all.</p>
<p>In 2010, I expect we&#8217;ll hear more about a more robust vision of AR that includes a larger set of potential options for enhancing your AR experience beyond GPS-based approaches.</p>
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		<title>By: Twitted by NahumG</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1348</link>
		<dc:creator>Twitted by NahumG</dc:creator>
		<pubDate>Sun, 27 Dec 2009 18:19:30 +0000</pubDate>
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		<description>[...] This post was Twitted by NahumG [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by NahumG [...]</p>
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		<title>By: Twitted by moehlert</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1347</link>
		<dc:creator>Twitted by moehlert</dc:creator>
		<pubDate>Sun, 27 Dec 2009 16:54:39 +0000</pubDate>
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		<title>By: Twitted by glcuccureddu</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1346</link>
		<dc:creator>Twitted by glcuccureddu</dc:creator>
		<pubDate>Sat, 26 Dec 2009 21:04:32 +0000</pubDate>
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		<description>[...] This post was Twitted by glcuccureddu [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by glcuccureddu [...]</p>
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		<title>By: Augmented Reality Semantics &#124; Agora Media Group Blog &#8211; Travel &#8230; &#124; Reality Topics Blog</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-semantics/comment-page-1/#comment-1342</link>
		<dc:creator>Augmented Reality Semantics &#124; Agora Media Group Blog &#8211; Travel &#8230; &#124; Reality Topics Blog</dc:creator>
		<pubDate>Sat, 26 Dec 2009 15:21:26 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=939#comment-1342</guid>
		<description>[...] John Brownlee wrote an interesting post today onHere&#8217;s a quick excerptThe interest in Augmented Reality is growing which brings along hype and by that, irrelevant applications which misuse the Augmented Reality technology or just. [...]</description>
		<content:encoded><![CDATA[<p>[...] John Brownlee wrote an interesting post today onHere&#8217;s a quick excerptThe interest in Augmented Reality is growing which brings along hype and by that, irrelevant applications which misuse the Augmented Reality technology or just. [...]</p>
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