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Press release (part of it) on the Mobilizy website:
Buy cephalexin without prescription, Lonely Planet, the world’s favorite travel company, has teamed up with mobile augmented reality pioneer Mobilizy to bring a world-class mobile AR experience to their renowned travel guides. Cheap cephalexin internet, Whether you are a seasoned traveller or fledgling explorer, Lonely Planet Compass guides provide expert recommendation and useful information to help you navigate city locations, cheapest generic cephalexin. Cephalexin tablet, Lonely Planet Compass guides offer a unique augmented reality experience to extend your travel adventure with useful information about your surroundings, nearby landmarks, buy discount cephalexin online, Cephalexin without rx, and other points of interest by overlaying information on the real-time camera view of your Android phone.Looking for the ultimate guidebook, order cephalexin in canada. Cheap price cephalexin, One you can slip in your pocket. Lonely Planet’s Compass Guides for Android give you interactive, personalized and fully searchable mobile access to Lonely Planet’s best-selling travel content, buy cephalexin without prescription.
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Features of the Lonely Planet guides enhanced with augmented reality include:
Enabled with GPS so you can see your current location and plot itineraries on dynamic maps;
- Augmented reality camera-view to visualize data overlays of Lonely Planet recommended points of interest;
- Hundreds of listings for places of interest – bars, lowest price for cephalexin, Cephalexin pills, clubs, restaurants and more – search by category, cheap cephalexin online, distance, or by address and
- Helpful information on the city, its history and events and more.
Visit the website for more screenshots of the application.
Good to see an application by a brand like Lonely Planet. Their books can be augmented as well to make an offline-online connection and intertwine their channels and business models.
The content was already available by Lonely Planet, thus extending this information to the mobile digital realm was a logical move which responds to the rise of Augmented Reality.
For travelers it's a new and interactive experience to discover their travel destinations and address to the vast amount of information digitally to enhance their knowledge.
Who knows the Lonely Planet Guides will become 2.0 due to collaborative efforts by users, and what the effect will be for the product and information quality.
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Tweets that mention Augmenting Travelers | Agora Media Group Blog - Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Applications, Mobile, Open Source -- Topsy.comDecember 21, 2009 at 2:56 pm
[...] This post was mentioned on Twitter by Gianluigi Cuccureddu, Agora Media Group . Agora Media Group said: Augmenting Travelers http://bit.ly/6yvXay – New #AR app by Lonely Planet. Very good travel application. [...]
Augmenting Travelers | Agora Media Group Blog – Travel Industry … | TVPhoneMedia.comDecember 21, 2009 at 4:00 pm
[...] Originally posted here: Augmenting Travelers | Agora Media Group Blog – Travel Industry … [...]
Ziv NavonDecember 22, 2009 at 9:40 am
What about touristic self exploration and looking for the “unknown”? Why would I want to visit those places and take the same photos millions have taken? It seems like the Mobilizy software would be aleays a Medium between the tourist and the site visited. I’d prefer printing some info pages in advance, and carry them.
Gianluigi CuccuredduDecember 22, 2009 at 12:55 pmAuthor
@Ziv:
Almost the whole globe has been photographed, the experience is what counts for the traveler.
The old-fashioned charms of the self exploration and looking for the unknown are dissapearing. Look at maps which are being replaced by navigational systems.
Robert DuceDecember 22, 2009 at 7:05 pm
I have seen this also coming now for other travel sites as well and a lot is going on, this is one example http://www.travelmate.com. There is a need for having both shared Internet and mobile content convergence and be localized.
Ziv NavonDecember 23, 2009 at 1:22 pm
What experience do you refer to? dealing with gadgets instead of touring the site he paid so much money to visit?
The new traveler’s survival guide: the iPhone | Agora Media Group Blog - Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Applications, Mobile, Open SourceDecember 29, 2009 at 11:28 am
[...] and Travel Booking applications. An Augmented Reality virtual tour guide is recently released by Lonely Planet, which also falls within the Wow Factor. Travel Booking applications are becoming a neccesity for [...]
Lonely Planet launches an iPad app – Media Strategy | Agora Media Group Innovation BlogApril 8, 2010 at 5:40 pm
[...] year Lonely Planet launched the Augmented Reality application called Lonely Planet Compass Guides. Last Sunday -one day after the launch of the iPad- Lonely [...]