Posted by Gianluigi Cuccureddu in Google wouldn’t be Google if it wouldn’t search for opportunities within the mobile realm, which already it was in with Android and the acquisition of AdMob.
Their ‘Augmented Reality’ solution is called Visual Mobile Search (VMS) which was revealed at CNBC’s “Inside the Mind of Google” on 3 December.
Google Product Manager Hartmut Neven said:
“Imagine you’re a tourist and you arrive at this place and you would like to know more about it, all you will have to do is take a shot of the [Santa Monica pier] sign and you see we recognized this as the Santa Monica pier”
With the Visual Mobile Search service you’ll be able to take a picture with your smartphone and the technology will use visual recognition engines to understand what the object(s) is/are and return search results.
In relation to the example of the Santa Monica pier you can think of search results which return you pure informational content or commercial content, be it from dining to sales to public transport and so on.
VMS is a great opportunity for industries like Travel, Retail, Real Estate and more which are location focused, a new wave of Location Based Services will be created based upon location-centric searches.
From Google’s point of perspective, a new stream of local ad revenue arises which is relevant to both parties: the user searches for that specific object and thus of better quality for the companies who wish to be visible or to advertise on that specific object.
Google has the advantage of its immense database to return results, which gives them a headstart over other companies who develop or wish to develop this sort of Augmented Reality applications.
Eager to see where this is heading to, what about you?
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