Agora Media Group Innovation Blog

Excellent example of a Dutch educational Augmented Reality initiative. It shows perfectly how Augmented Reality can attract attention amongst the public -including Generation Z, being our future generation- to inform about climate change and make an educational effort interesting and fun. ( Both the booklet and website are in Dutch. )

Selexyz developed this initiative to support the HIER climate-campaign.
A massive 1,3 million copies are being spread through channels, plus the booklet is available at Selexyz stores.
Last Monday (12 October) Ruud Lubbers presented the first copy in The Hague, as a Worldconnector he’s involved in this initiative.

Mr. Annan plays an important role as well, he explains the impact of the climate change on the DAARbenik site.
The booklet tells the story of an Ethiopian 12 year old girl, named Halima and how her life is impacted by climate change. 
The booklet has four markers which each tell an aspect of Halima’s life.

If you want to have a glance on how the initiative made use of Augmented Reality, visit the DAARbenik site and download or print the PDF (Print Afbeelding or Hier is het Boekje). You can also watch a video on the website which shows the first marker (Bekijk Video).

I refered explicitely to the Generation Z because this generation is a tech-savvy generation and growing up with technology as a daily part of life, technologies like Augmented Reality will be welcomed and undergone as something ‘usual’ but highly attractive.
Generation Z is also of course the generation which will be impacted and living with changes and it must be nurtured with this sort of awareness.

What other campaigns like these do you know? Do list them in your comment.