Agora Media Group Innovation Blog

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The paper mentioned in this post is reviewed and provided with comment by Gianluigi Cuccureddu to benefit this position paper for Mobile AR revenue streams.
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A while back I wrote the article Complementing on Augmented Reality Business Models as a further elaboration on the efforts by Gary Hayes on this subject.
A new position paper has been published by Christine Perey -an industry analyst- for the Mobile AR Summit @MWC 2010 on the opportunities of revenue streams within Mobile Augmented Reality.

You can read the paper Where’s the Money? Mobile AR Revenue Streams on PDF.
For new technologies it is important and vital to have business cases and concrete revenue streams in order to take the technology and its opportunities to a mainstream adoption. It’s also needed to get the technology to the next phase of the Hype Cycle.
The paper distinguishes four kinds of sources, namely the Corporations, Small Businesses, Public Services and the End Users. For all the four sources there are revenue streams that can be tapped into when the applications are developed.
Where corporations benefit more from customized AR applications, the focus on small businesses, public services and end users will be on location, time and content (in relation to context).
For the sources mentioned in the paper, revenue streams are elaborated. What do you think of the revenue streams of corporations and end users?

I do believe here is where the power of Mobile AR will be shown. A flux of ubiquitous information requests (content) made relevant by interests (person), time and location (context).
Making sure these information requests are dynamic and only shown and offered when the need is there, will advance the coping of daily information overloads. This might not seem relevant at this point of time, but the real-time Web is just the beginning, and augmented information based on real-time streams will further increase information consumption and decrease information understanding.

One of the first and foremost challenges, put forth in the paper, is the distribution of revenues. Who is paying who, who is earning what?
This is important to keep the ecosystem ‘up and running’ without losing individual links due to a inbalance in monetary redistribution.
User Generated Content will add challenges to it, like UGC websites are already experiencing right now.

How do you think the Mobile AR relationships look like from a revenue distribution point of view?
What other revenue streams do you know which are not yet pointed out in the paper?