Nokia’s misinterpretation of Augmented Reality
Nokia has posted a video on Youtube, showing their technology on Augmented Reality.
Nokia is doing interesting things, but this video and their technology on Mixed Reality is way off.
The definition for Mixed Reality (as by Wikipedia), states:
Mixed reality (MR) (encompassing both augmented reality and augmented virtuality) refers to the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time. A mix of reality, augmented reality, augmented virtuality and virtual reality.
What Nokia does with this product is making information available anywhere, at any time. This is different from enhancing the real world with digital data, where context is key.
Nevertheless, this type of devices certainly has future, enabling information access when the user likes to.
As written in Augmented Reality: Mobile Marketing infusion, Nokia can develop interesting applications for their mobile devices and community and infuse another revenue stream.
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Ik ga akkoord… though I guess those guys at Nokia were not so interested in the core concept of augmented reality but just in getting some viral audience by releasing some spectacular technology display.
Nice post! Loved the video, though!
Indeed, but they could have just used the right terms and technologies to refer to it.
Augmented Reality is also a trend/hype at the moment, making such a misinterpretation will put one even more in the spotlights.
The device they show is interesting indeed, it certainly suit the information urge/access of current society.
Nice Smart Glasses. She is always Sending smileys since entering Text is nearly impossible by only using Eyes. Ok, The whole Video is a fake… Maybe they just want to share a vision, which makes people think of other hardware, other interfaces, new interactions etc. But they must not name it augmented reality…
It’s years that I see that kind of ‘prototypes’…that really they just lives in the Nokia Labs pc…
and…for example…if you wear that glasses and something happens and you have to turn your eyes…you just screw up everything. Eye tracking doesn’t seems a good idea in a real world…also because you have to look if you are crossing a street, or not?
G.
Hi Giulio,
Yes there are practicalities that don’t make this device convenient in usage.
A kind of augmented glass which would be interesting is regarding automobiles, displaying data in front of them. Again, the question will be raised how distracting this would be.