Agora Media Group Innovation Blog

Tagwhat is a geo-centric mobile Augmented Reality application that by means of a social network, users can create and share content which can be seen on location.
Some of the opportunities -as can be seen in the video- are Local Businesses, keeping a journal, Videos, store locations and advertising.
Furthermore it’s possible to follow other people enabling a network of Augmented Reality tags.

Augmented Reality networks still have to validate their value, but novelty of such networks and the AR technology itself fuel initial interest of users.
A business model for Tagwhat is of course advertising which blends in with other types of tags, creating a less pushy advertising model. Besides this, context/location is key, making advertising more relevant and less disturbing.

Pre-conditions like the following make or break a social network:
*The amount of interaction between people.
*The amount of quality content/interaction between people.
*The amount of people.
*The amount of active people must be big enough, most people are passive, they like to sign up and read, but are not the content/interaction generators.
*The community must be relevant and specific to one or more segments, the more niche, the higher value added, but the fewer people and thus interaction.
*People need to make a choice.

The furthering fragmentation of the social network landscape will create increasing pressure on succession or failure. Augmented Reality has the power to uniquely position a platform in favor of its usage. It’s up to the users to adopt and integrate a network like Tagwhat in their daily lives.

Will such social Augmented Reality networks diffuse or not?
What could business models be for User Generated Content networks like these?