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	<title>Comments on: Upcoming: first Augmented Reality &amp; Virtual Reality all-in-one solution</title>
	<atom:link href="http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/feed/" rel="self" type="application/rss+xml" />
	<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/</link>
	<description>Innovation - Creative Agency - Social TV, Augmented Reality and Media Convergence</description>
	<lastBuildDate>Fri, 12 Mar 2010 23:46:43 +0000</lastBuildDate>
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		<title>By: andrea</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-1271</link>
		<dc:creator>andrea</dc:creator>
		<pubDate>Mon, 14 Dec 2009 16:08:00 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-1271</guid>
		<description>eligo web is out:

http://eligo.seac02.it</description>
		<content:encoded><![CDATA[<p>eligo web is out:</p>
<p><a href="http://eligo.seac02.it" rel="nofollow">http://eligo.seac02.it</a></p>
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		<title>By: Strömbergs Blog &#187; Soon. Seac02 is released&#8230;</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-1031</link>
		<dc:creator>Strömbergs Blog &#187; Soon. Seac02 is released&#8230;</dc:creator>
		<pubDate>Fri, 04 Dec 2009 10:30:27 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-1031</guid>
		<description>[...] is a new platform for building VR and AR solutions, for mobiles, web, events etc. Read more at this blog. &#8220;Less technical&#8221;, &#8220;all-in-one&#8221;, &#8220;painless&#8221;&#8230; is words [...]</description>
		<content:encoded><![CDATA[<p>[...] is a new platform for building VR and AR solutions, for mobiles, web, events etc. Read more at this blog. &#8220;Less technical&#8221;, &#8220;all-in-one&#8221;, &#8220;painless&#8221;&#8230; is words [...]</p>
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		<title>By: Gianluigi Cuccureddu</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-455</link>
		<dc:creator>Gianluigi Cuccureddu</dc:creator>
		<pubDate>Tue, 17 Nov 2009 22:06:42 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-455</guid>
		<description>@Anees
You&#039;re correct, the first is not markerless, but the second it, they are both on it to distinguish the difference.</description>
		<content:encoded><![CDATA[<p><a href="http://twitter.com/Anees/" rel="nofollow">@Anees</a><br />
You&#8217;re correct, the first is not markerless, but the second it, they are both on it to distinguish the difference.</p>
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		<title>By: Anees Uddin</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-452</link>
		<dc:creator>Anees Uddin</dc:creator>
		<pubDate>Tue, 17 Nov 2009 17:45:13 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-452</guid>
		<description>Not sure if the first image is markerless as the caption suggests</description>
		<content:encoded><![CDATA[<p>Not sure if the first image is markerless as the caption suggests</p>
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		<title>By: andrea</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-450</link>
		<dc:creator>andrea</dc:creator>
		<pubDate>Mon, 16 Nov 2009 20:39:52 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-450</guid>
		<description>I agree that flash is better for marketing purposes, where viral campaign request to engage quickly all the online users, but flash has some limits to be used as sales tool, it does not solve the biggest trouble, companies wants to have the producs (virtual) like real ones, and it is not possible to do right now with flash, neither create a short pipeline from cad model to ar web experience. Create online e-commerce experience for hundreds of products all in flash costs a lot. 
The Users if the plugin works well, and let&#039;s them to experience the products, install it, and use it.</description>
		<content:encoded><![CDATA[<p>I agree that flash is better for marketing purposes, where viral campaign request to engage quickly all the online users, but flash has some limits to be used as sales tool, it does not solve the biggest trouble, companies wants to have the producs (virtual) like real ones, and it is not possible to do right now with flash, neither create a short pipeline from cad model to ar web experience. Create online e-commerce experience for hundreds of products all in flash costs a lot.<br />
The Users if the plugin works well, and let&#8217;s them to experience the products, install it, and use it.</p>
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		<title>By: Jubaloo Mobile &#8212; Mobile Marketing Agency &#38; Mobile Media Placement</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-445</link>
		<dc:creator>Jubaloo Mobile &#8212; Mobile Marketing Agency &#38; Mobile Media Placement</dc:creator>
		<pubDate>Sun, 15 Nov 2009 19:07:27 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-445</guid>
		<description>[...] Excerpt from: Upcoming: first Augmented Reality &amp; Virtual Reality all-in-one &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Excerpt from: Upcoming: first Augmented Reality &amp; Virtual Reality all-in-one &#8230; [...]</p>
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		<title>By: Richard Kastelein</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-438</link>
		<dc:creator>Richard Kastelein</dc:creator>
		<pubDate>Sat, 14 Nov 2009 23:21:24 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-438</guid>
		<description>Though I am no expert in AR plugs for the web - I can talk about my experiences with realtime 3D on the web. 

And... actually Unity is down to 3mb now - rather than some of the heavier &#039;older&#039; plugs such as Quest 3d etc. http://unity3d.com/webplayer/

But it&#039;s true, Flash is the what we have to shoot for.

Unfortunately, Adobe and Flash is going nowhere with 3D - that third party developers have been writing applications to pre-render 3D objects - which is an  illusion of 3D which creates a nightmare in terms  way many layers, frames, scenes, and transitions to create the very basic level of 3D interactions. They still expect people to build their own 3D engines for crying out loud!

My work around with Twinners to create realtime 3d using Flash www.interactivechatsystems.com -  was to pre render 3D in Realtime Quest 3D on a box, then capture it with screencast plug and push out through Wowza to the net in Flash. Interaction and piloting of the characters was done using telephony 2.0, so there was some lag time between pressing #14 and waving at someone. For instance. While the Quest3D experience was brilliant. The 80 mb plugin download was ridiculous though.....

Primitive yes. But it worked... Albeit not well.</description>
		<content:encoded><![CDATA[<p>Though I am no expert in AR plugs for the web &#8211; I can talk about my experiences with realtime 3D on the web. </p>
<p>And&#8230; actually Unity is down to 3mb now &#8211; rather than some of the heavier &#8216;older&#8217; plugs such as Quest 3d etc. <a href="http://unity3d.com/webplayer/" rel="nofollow">http://unity3d.com/webplayer/</a></p>
<p>But it&#8217;s true, Flash is the what we have to shoot for.</p>
<p>Unfortunately, Adobe and Flash is going nowhere with 3D &#8211; that third party developers have been writing applications to pre-render 3D objects &#8211; which is an  illusion of 3D which creates a nightmare in terms  way many layers, frames, scenes, and transitions to create the very basic level of 3D interactions. They still expect people to build their own 3D engines for crying out loud!</p>
<p>My work around with Twinners to create realtime 3d using Flash <a href="http://www.interactivechatsystems.com" rel="nofollow">http://www.interactivechatsystems.com</a> &#8211;  was to pre render 3D in Realtime Quest 3D on a box, then capture it with screencast plug and push out through Wowza to the net in Flash. Interaction and piloting of the characters was done using telephony 2.0, so there was some lag time between pressing #14 and waving at someone. For instance. While the Quest3D experience was brilliant. The 80 mb plugin download was ridiculous though&#8230;..</p>
<p>Primitive yes. But it worked&#8230; Albeit not well.</p>
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		<title>By: Impossible Software</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-437</link>
		<dc:creator>Impossible Software</dc:creator>
		<pubDate>Sat, 14 Nov 2009 22:02:20 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-437</guid>
		<description>I strongly agree with Matthew and I can give a specific case.  At Impossible Software, we do video compression in real time for 100&#039;s of channels.  This enables server-side rendering for a web site... and a simple standard video player (like Flash) on the client side.  Why does this matter?  Well, we have had substantial interest from the Auto industry.  In one case, we were contacted specifically because the client wanted to replace a 3D viewer based on a plug-in.

I am not saying server-side rendering is the answer to everything.  However, the case here demonstrates Matthew&#039;s point: plug-ins will be replaced as soon as the technology allows.</description>
		<content:encoded><![CDATA[<p>I strongly agree with Matthew and I can give a specific case.  At Impossible Software, we do video compression in real time for 100&#8217;s of channels.  This enables server-side rendering for a web site&#8230; and a simple standard video player (like Flash) on the client side.  Why does this matter?  Well, we have had substantial interest from the Auto industry.  In one case, we were contacted specifically because the client wanted to replace a 3D viewer based on a plug-in.</p>
<p>I am not saying server-side rendering is the answer to everything.  However, the case here demonstrates Matthew&#8217;s point: plug-ins will be replaced as soon as the technology allows.</p>
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		<title>By: Matthew Szymczyk</title>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/upcoming-first-augmented-reality-virtual-reality-all-in-one-solution/comment-page-1/#comment-434</link>
		<dc:creator>Matthew Szymczyk</dc:creator>
		<pubDate>Sat, 14 Nov 2009 12:41:53 +0000</pubDate>
		<guid isPermaLink="false">http://agoramedia.co.uk/blog/?p=697#comment-434</guid>
		<description>This sounds great on the surface, but these AR companies need to realize that consumers are not going to download proprietary software/plug-ins to view any type of AR.  It&#039;s like history is repeating itself all over again, b/c back in 2003 3D companies were all about forcing proprietary plug-ins on consumers and they were quickly rejected.  It&#039;s only a matter of time until brands and marketers will not fund or accept proprietary AR apps that require a download.  

There&#039;s a reason why AR has blown up over the last year and it has more to do with FLARtoolkit and it&#039;s accessibility to create online AR that works without a plug-in and with latest version of Flash.</description>
		<content:encoded><![CDATA[<p>This sounds great on the surface, but these AR companies need to realize that consumers are not going to download proprietary software/plug-ins to view any type of AR.  It&#8217;s like history is repeating itself all over again, b/c back in 2003 3D companies were all about forcing proprietary plug-ins on consumers and they were quickly rejected.  It&#8217;s only a matter of time until brands and marketers will not fund or accept proprietary AR apps that require a download.  </p>
<p>There&#8217;s a reason why AR has blown up over the last year and it has more to do with FLARtoolkit and it&#8217;s accessibility to create online AR that works without a plug-in and with latest version of Flash.</p>
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