That is what Verizon Wireless and Skype have announced yesterday at the 2010 Mobile World Congress in Barcelona!
It was bound to happen at one point, but I never thought that Verizon would be the operator to initiate this.
Secondly, this is a huge milestone for Skype which is trying to get access to wireless networks for several years now.

What do you think the effect of this development will be on the mobile industry and on the current relationships?

Press release from Skype:
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TechCrunch announces in its article Facebook’s Project Titan: A Full Featured Webmail Product that Facebook is developing a full fledged webmail product. Internally -of course- it’s seen as a Gmail killer. For some of the known features of Facebook’s webmail product, click the link above.

What I do find more interesting, is the question if this might be or not be, the Gmail killer?
Facebook has one advantage that Google does not have, the social network. Where Google wants to organize the world’s information, Facebook tries to be the global social hub.
70% of the time spent online is attributed to social networking, communication through email is simply an extension of it.
The question is if people would trade Gmail for Facebook email if that simplifies the activity and centralizes these activities on one platform?

What do you think, would people back away from Gmail to Facebook or are the perceived risks too high and has Google diffused so much that it’s not an option for many?

Google Buzz is “a Google approach to sharing.”

Google is making an interesting move which is two-folded.
At the one hand, it’s trying to enter the social networking business, on the other hand it’s trying to do what it’s overaching goal is: organizing information, in this case, social information.
Google’s trying to get a grasp on Facebook and Twitter. Especially Facebook is unstoppable in its advance in monthy traffic.

What Buzz does is incorporating social tools in Gmail.
It has five features:

• Users can auto-follow people which he/she is frequently communicating with, be it email or chat.
• Sharing becomes much easier, the user will be able to share content from Flickr, Youtube and so on.
• A recommendation service where Buzz will help you find popular content.
• The user will get social updates.
• The user will be able to update his/her status, be it to the public or private.

Some features do look alike the ones which are available on Facebook and Twitter. Gmail is a perfect platform to deploy these social tools, a huge userbase of 170+ million, which will return Google lots of intel, on usage, functionality, usability etc.

One of my last articles, The Synaptic Web and the Flux of Information, referred to search and filtering and why filtering is becoming the mechanism in this highly communicative digital society.
Google Buzz will create Google’s own real-time stream of information, how will Google manage the flow for the user, in terms of keeping an overview and not being overloaded?
Yet another tool is not adding more simplicity to the overcrowded landscape. Looking forward how and if Google is able to convince its users to go for Google Buzz.

What are your initial thoughts?

Today, February 3rd, game developer Paladin Studios has launched EnerCities. It is an online game in which players are challenged to build a sustainable city. It will run online (www.enercities.eu) and on Facebook, and is available in six European languages. The game is part of an educational platform dealing with energy issues, backed by European Commission funding of €1 million. (more…)

WOW!

I can’t simply express it differently, these are the next steps in the Augmented Reality evolution and diffusion.

First of all, Sketch Recognition is a development which will make QR Codes / markers redundant on the long run and will create a more natural/organic augmented reality.
View below the video which shows how the technology interacts with the augmentated content! This goes beyond the abilities of current browsers and technologies which do not understand the augmented data, but merely shows it based on markers or GPS data.

The next video will really blow your mind because the technology enables recognition upon natural shapes.

When you combine the two new developments, the extra opportunities -enabled by them- are vast.
Not only will it be more organic and user generated, but based upon the initial augmentated reality, the meta-data can undergo interaction with the user and thus altering the intelligence extracted by the superimposing!

The good news for developers is the following, quoted from the GamesAlfresco blog:

For the first time ever, the core code necessary for real augmented reality “(real” here means precise alignment of graphics overlaid on real life objects) on iPhone 3.0 is available to the public.
To get access to the source code – send us an email ( comogard@gmail.com ).

The precise alignment of graphics on real life object will be an improvement compared to the current abilities to align.
I do wonder what new applications will be developed and how industries will benefit from this.

What do you foresee?

This is great news for the industry, a technology and platform that services online media content to a large amount of devices from any manufacturer.
Another step towards media and device convergence!

Press release taken from the DivX website:

DivX Launches New Internet TV Platform to Redefine the Future of Entertainment
DivX TV(TM) Receives Widespread Support from Consumer Electronics Companies and Content Providers

LAS VEGAS, Jan 06, 2010 /PRNewswire via COMTEX News Network/ — DivX, Inc. (Nasdaq: DIVX), a leading digital media company, today announced the launch of DivX TV(TM), a comprehensive embedded Internet TV platform that provides access to a diverse line-up of online media content streamed directly to any connected device from any manufacturer.

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Where Apple succeeded in disrupting the music industry, is it also possible to achieve the same in the TV industry?

According to the Wall Street Journal, Apple is creating plans which could shake up the industry.

Apple is preparing itself to be a competitor of cable and satellite TV, by wanting to offer a subscription fee to users which gives them targeted networks in return (prices vary from $2 to $4), or TV episodes can be purchased, ranging from $.99 to $2.99.
This fits into the broader scope where iTunes will transform from a pure download model to a streaming model.

What do you think, will Apple be able to be a worthy competitor, or at least shake up the industry and ignite innovation?

Brightkite is deploying this kind of advertising in the US where Insqribe deploys it in Australia, read a previous post on the added value of Augmented Reality to Proximity Marketing.

It’s not only possible to see what friends around you are doing, but with the new app, advertising through Augmented Reality is displayed on your mobile screen.
The collaborative kind of Augmented Reality which is offered by Brightkite enhances the advertisements, because of the recommendations/comments by friends add a new real-time dimension to it.

This kind of advertising can be relevant and targeted, the challenge will be to enable the users to create simple filters of what kind of advertisements will be shown and which ones won’t.
These developments are next steps increasing the importance and opportunities of Location Based Services and Proximity Marketing.

You can download the Layar App from the app store here.

How do you think the amount of advertising can be regulated by the user in a easy way?
By checking boxes which specify certain verticals, or by filters, or by collaborative filtering?

Press release (part of it) on the Mobilizy website:

Lonely Planet, the world’s favorite travel company, has teamed up with mobile augmented reality pioneer Mobilizy to bring a world-class mobile AR experience to their renowned travel guides. Whether you are a seasoned traveller or fledgling explorer, Lonely Planet Compass guides provide expert recommendation and useful information to help you navigate city locations.

Lonely Planet Compass guides offer a unique augmented reality experience to extend your travel adventure with useful information about your surroundings, nearby landmarks, and other points of interest by overlaying information on the real-time camera view of your Android phone.

Looking for the ultimate guidebook? One you can slip in your pocket? Lonely Planet’s Compass Guides for Android give you interactive, personalized and fully searchable mobile access to Lonely Planet’s best-selling travel content .

Currently there are 10 Lonely Planet Compass Guides enhanced with Wikitude AR available for the Android market in the US: Boston, Chicago, Miami, New Orleans, New York, San Francisco, Los Angeles, Las Vegas, Seattle and Washington D.C. More titles are coming soon.

Features of the Lonely Planet guides enhanced with augmented reality include:

• Enabled with GPS so you can see your current location and plot itineraries on dynamic maps;

• Augmented reality camera-view to visualize data overlays of Lonely Planet recommended points of interest;
• Hundreds of listings for places of interest – bars, clubs, restaurants and more – search by category, distance, or by address and
• Helpful information on the city, its history and events and more.

Visit the website for more screenshots of the application.
Good to see an application by a brand like Lonely Planet. Their books can be augmented as well to make an offline-online connection and intertwine their channels and business models.
The content was already available by Lonely Planet, thus extending this information to the mobile digital realm was a logical move which responds to the rise of Augmented Reality.

For travelers it’s a new and interactive experience to discover their travel destinations and address to the vast amount of information digitally to enhance their knowledge.
Who knows the Lonely Planet Guides will become 2.0 due to collaborative efforts by users, and what the effect will be for the product and information quality.

Press release taken from ClipSynch website:

- TV and Movie Content Providers can make Shows More “Social” with Embedded Interactive Features
- Consumers can Watch Content While Interacting with Friends – Where Ever They’re Watching
- Social TV Platform Easily Handles Solo Viewing, Private or Large-Scale Events Drawing Thousands of Viewers

San Francisco, CA – December 7, 2009 — ClipSync, developers of the first true “Social TV” platform that makes TV viewing highly interactive, announced today that it has partnered with Boxee, the easiest way to enjoy entertainment from the Internet or computer on a TV to allow the seamless integration of ClipSync’s Social TV features to all Boxee video content partners. The partnership is intended to further augment Boxee’s social offering for users.

ClipSync’s interactive Social TV platform offers Boxee TV and movie content partners “plug and play” social features that offer a unique and creative way to keep viewers fully engaged – which lengthens viewing time, drives new traffic, and retains viewership. The ClipSync Social TV platform is designed to easily “snap on” to a media company’s current Boxee application, allowing them to maintain control of their video stream while enhancing the traditional viewing experience. Viewers will be able to interact with others at the exact time they’re watching content on Boxee, including playing trivia and chatting with their network of friends. Additionally, viewers can leave behind comments synchronized to the content for the next viewer to see and react to at the exact same moment.
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