Print Media and its place within Marketing
Following the remark of the editor-in-chief of Esquire with regard to their usage of Augmented Reality in their upcoming cover:
“I got so sick of people talking about old media versus new media. I wanted to prove that print is still kind of cool. I think of it as kind of our job to show people the strength of our medium.”
Do you think Print Media still has a place within the marketing strategy? Are they desperate attempts or can it revive in a more innovative cross-channel manner?
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