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	<title>Agora Media Group Blog - Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Applications, Mobile, Open Source</title>
	<link>http://agoramedia.co.uk/blog</link>
	<description>Innovation - Creative Agency - Social TV, Augmented Reality and Media Convergence</description>
	<lastBuildDate>Sun, 07 Mar 2010 23:00:31 +0000</lastBuildDate>
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		<title>The -real- ROI of Social Media?</title>
		<description><![CDATA[Much has been written about the ROI that can be generated by Social Media, I&#8217;ve read many kinds of ROI&#8217;s, all trying to reflect efforts and its return.
But there&#8217;s a paradox when having a closer look at the two terms in relation to the new open business environement.
First let&#8217;s decompose ROI and Social Media.
ROI:
A performance [...]


Related posts:<ol><li><a href='http://agoramedia.co.uk/blog/social-media/cross-media-social-platform-telephony-2-0-tv-2-0-web-3d/' rel='bookmark' title='Permanent Link: Our Cross Media Social Platform -> Telephony 2.0 &#8211; TV 2.0 &#8211; Web &#8211; 3D'>Our Cross Media Social Platform -> Telephony 2.0 &#8211; TV 2.0 &#8211; Web &#8211; 3D</a></li>
<li><a href='http://agoramedia.co.uk/blog/social-media/social-media-framework/' rel='bookmark' title='Permanent Link: Social Media Framework'>Social Media Framework</a></li>
<li><a href='http://agoramedia.co.uk/blog/social-media/social-periphery-mobile-social-networks/' rel='bookmark' title='Permanent Link: Social Periphery &#038; Mobile Social Networks'>Social Periphery &#038; Mobile Social Networks</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/social-media/the-real-roi-of-social-media/</link>
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		<title>Two Minute Pitch that Helped Push Social TV to the Forefront</title>
		<description><![CDATA[How many of you have young children out there?

In five years, your children and mine will laugh at the old days when certain programs were available only at certain times. We will too.

On demand TV  is just part of the great change we are going to see in the future… where media will be ubiquitous, and will no longer be the passive experience we now see today.


Related posts:<ol><li><a href='http://agoramedia.co.uk/blog/social-media/hybrid-broadcast-broadband-tv-or-hbbtv-the-european-industry-standard-for-social-tv-or-will-it-go-global/' rel='bookmark' title='Permanent Link: Hybrid Broadcast Broadband TV or “HbbTV” &#8211; the European Industry Standard for Social TV? Or Will it go Global?'>Hybrid Broadcast Broadband TV or “HbbTV” &#8211; the European Industry Standard for Social TV? Or Will it go Global?</a></li>
<li><a href='http://agoramedia.co.uk/blog/social-media/agora-media-will-pitch-at-the-deloitte-fast50-tmt/' rel='bookmark' title='Permanent Link: Agora Media will pitch at the Deloitte Fast50 TMT !'>Agora Media will pitch at the Deloitte Fast50 TMT !</a></li>
<li><a href='http://agoramedia.co.uk/blog/social-media/social-tv-convergence/' rel='bookmark' title='Permanent Link: Social TV — Convergence is Coming'>Social TV — Convergence is Coming</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/social-media/two-minute-pitch-that-helped-push-social-tv-to-the-forefront/</link>
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		<title>The Search Engine Advertising Conundrum</title>
		<description><![CDATA[(Disclaimer: I&#8217;m part of the team at Traffic4u that develops TrafficSAM)
In the digital environment where quantification reigns, the importance of Online Advertising has become increasingly evident.
The worldwide success and adaption of Search Engine Advertising (PPC) is the most obvious example of this. Search Engine Advertising rapidly grew as the pull and results driven-channel because it [...]


Related posts:<ol><li><a href='http://agoramedia.co.uk/blog/augmented-reality-ar/googles-augmented-reality-search-for-the-android/' rel='bookmark' title='Permanent Link: Google&#8217;s Augmented Reality Search for the Android'>Google&#8217;s Augmented Reality Search for the Android</a></li>
<li><a href='http://agoramedia.co.uk/blog/social-media/google-street-view-real-time-advertising/' rel='bookmark' title='Permanent Link: Google Street View real-time Advertising'>Google Street View real-time Advertising</a></li>
<li><a href='http://agoramedia.co.uk/blog/augmented-reality-ar/augmented-reality-advertising-by-brightkite/' rel='bookmark' title='Permanent Link: Augmented Reality Advertising by Brightkite'>Augmented Reality Advertising by Brightkite</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/marketing/the-search-engine-advertising-conundrum/</link>
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		<title>Why am I not yet sold on the promise of Social TV?</title>
		<description><![CDATA[* * * * * * * * * * *
This article is a guest post by Paul Johnson and does not necessarily reflect the opinions of the Agora Media Group editorial staff. ( Twitter of Paul Johnson is @tweets4pj )
* * * * * * * * * * *
There are some fabulously innovative [...]


Related posts:<ol><li><a href='http://agoramedia.co.uk/blog/social-tv/turn-your-iphone-into-a-social-tv-remote/' rel='bookmark' title='Permanent Link: Turn your iPhone into a Social TV remote'>Turn your iPhone into a Social TV remote</a></li>
<li><a href='http://agoramedia.co.uk/blog/industry-news/clipsync-and-boxee-join-forces-to-deliver-interactive-social-tv-features-to-video-content-partners/' rel='bookmark' title='Permanent Link: ClipSync and Boxee Join Forces to Deliver Interactive Social TV Features to Video Content Partners'>ClipSync and Boxee Join Forces to Deliver Interactive Social TV Features to Video Content Partners</a></li>
<li><a href='http://agoramedia.co.uk/blog/social-media/business-applicated-social-tv-and-social-convergence/' rel='bookmark' title='Permanent Link: Business applicated Social TV and Social Convergence'>Business applicated Social TV and Social Convergence</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/social-tv/why-am-i-not-yet-sold-on-the-promise-of-social-tv/</link>
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		<title>Microsoft&#8217;s new Augmented Reality Mapping technology</title>
		<description><![CDATA[Microsoft presented their Augmented Reality mapping technology at TED.
Look at the video below, fantastic what it can do.
For me, three things strike out:
*The incorporation of Photosynth processes in their maps. Great way of including crowdsourced images in a natural way.
*The abilty to augment a location by use of the mobile phone camera and being able to see [...]


Related posts:<ol><li><a href='http://agoramedia.co.uk/blog/augmented-reality-ar/googles-augmented-reality-search-for-the-android/' rel='bookmark' title='Permanent Link: Google&#8217;s Augmented Reality Search for the Android'>Google&#8217;s Augmented Reality Search for the Android</a></li>
<li><a href='http://agoramedia.co.uk/blog/augmented-reality-ar/abi-research-anticipates-dramatic-growth-for-augmented-reality-via-smartphones/' rel='bookmark' title='Permanent Link: ABI Research Anticipates “Dramatic Growth” for Augmented Reality via Smartphones'>ABI Research Anticipates “Dramatic Growth” for Augmented Reality via Smartphones</a></li>
<li><a href='http://agoramedia.co.uk/blog/augmented-reality-ar/mobile-augmented-reality-boosting-proximity-marketing/' rel='bookmark' title='Permanent Link: Mobile Augmented Reality boosting Proximity Marketing'>Mobile Augmented Reality boosting Proximity Marketing</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/augmented-reality-ar/microsofts-new-augmented-reality-mapping-technology/</link>
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		<title>Agora Media will pitch at the Deloitte Fast50 TMT !</title>
		<description><![CDATA[We did it!
The prediction by CEO Richard Kastelein has received plenty of votes, enabling him/Agora Media to be present at the Deloitte Technology, Media and Telecom event the outlook for 2010 and further. This is the chance for him to be recognized as a &#8216;Tech Visionary&#8217; representing Agora Media &#8211; and further &#8211; the entrepreneurial [...]


Related posts:<ol><li><a href='http://agoramedia.co.uk/blog/innovation/agora-medias-deloitte-technology-media-telecom-tmt-predictions/' rel='bookmark' title='Permanent Link: Agora Media&#8217;s Deloitte Technology Media &#038; Telecom (TMT) predictions'>Agora Media&#8217;s Deloitte Technology Media &#038; Telecom (TMT) predictions</a></li>
<li><a href='http://agoramedia.co.uk/blog/social-media/two-minute-pitch-that-helped-push-social-tv-to-the-forefront/' rel='bookmark' title='Permanent Link: Two Minute Pitch that Helped Push Social TV to the Forefront'>Two Minute Pitch that Helped Push Social TV to the Forefront</a></li>
<li><a href='http://agoramedia.co.uk/blog/social-media/agora-medias-own-social-media-case-16000-growth/' rel='bookmark' title='Permanent Link: Agora Media&#8217;s own Social Media case -> 16000% growth'>Agora Media&#8217;s own Social Media case -> 16000% growth</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/social-media/agora-media-will-pitch-at-the-deloitte-fast50-tmt/</link>
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		<title>Ubiquitous Mechanization &#8211; Digital Life 2.0</title>
		<description><![CDATA[Great graphic by Randy Krum who created his personal infographic.

Of course, not everybody has all these devices, but it&#8217;s clear that we&#8217;re become increasingly mechanized beings and have many extensions that are belonging to the daily repertoire.
With the rise of the smartphone and other convergent devices, many activities can be completed at anytime and anywhere. [...]


No related posts.]]></description>
		<link>http://agoramedia.co.uk/blog/mobile/ubiquitous-mechanization-digital-life-2-0/</link>
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		<title>Where does Mobile stand in your strategy?</title>
		<description><![CDATA[Mobile is in the spotlights, at the Mobile World Congress in Barcelona, like the Verizon Wireless-Skype agreement, Google&#8217;s new Mobile mantra, the Windows phone etc.
Interesting announcements are made, ubiquity is becoming clear, the Mobile Web is being adopted fast, Mobile Search rises and many more -convergent- developments.
Where does Mobile stand in your strategy?
If it&#8217;s important [...]


Related posts:<ol><li><a href='http://agoramedia.co.uk/blog/collective-intelligence/mobile-social-networking-convergence/' rel='bookmark' title='Permanent Link: Mobile &#038; Social Networking Convergence'>Mobile &#038; Social Networking Convergence</a></li>
<li><a href='http://agoramedia.co.uk/blog/collective-intelligence/internet-strategy/' rel='bookmark' title='Permanent Link: Internet &#8220;Strategy&#8221;'>Internet &#8220;Strategy&#8221;</a></li>
<li><a href='http://agoramedia.co.uk/blog/collective-intelligence/top-3-trends-to-look-out-for-in-2010/' rel='bookmark' title='Permanent Link: Top 3 trends to look out for in 2010'>Top 3 trends to look out for in 2010</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/collective-intelligence/where-does-mobile-stand-in-your-strategy/</link>
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		<title>&#8216;Mobile First&#8217; &#8211; Google&#8217;s new Mantra</title>
		<description><![CDATA[More news from the  Mobile World Congress in Barcelona.
Yesterday I reported that Verizon Wireless and Skype are at the verge of changing the industry.
Today other news reached me, this time it&#8217;s Google, who&#8217;s new mantra &#8220;Mobile First&#8221; is being put as primary focus of the company. The latest acquisition in that space, AdMob, is a [...]


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<li><a href='http://agoramedia.co.uk/blog/industry-news/new-milestone-in-mobile-opportunities-with-atscs-mobile-dtv-standard/' rel='bookmark' title='Permanent Link: New milestone in Mobile opportunities with ATSC&#8217;s Mobile DTV Standard'>New milestone in Mobile opportunities with ATSC&#8217;s Mobile DTV Standard</a></li>
<li><a href='http://agoramedia.co.uk/blog/marketing/mobile-marketing-moving-to-centre-of-the-marketing-strategy/' rel='bookmark' title='Permanent Link: Mobile Marketing moving to centre of the Marketing Strategy?'>Mobile Marketing moving to centre of the Marketing Strategy?</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/mobile/mobile-first-googles-new-mantra/</link>
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		<title>Free Skype-to-Skype calls for 3G smartphones! Verizon Wireless &amp; Skype</title>
		<description><![CDATA[That is what Verizon Wireless and Skype have announced yesterday at the 2010 Mobile World Congress in Barcelona!
It was bound to happen at one point, but I never thought that Verizon would be the operator to initiate this.
Secondly, this is a huge milestone for Skype which is trying to get access to wireless networks for [...]


Related posts:<ol><li><a href='http://agoramedia.co.uk/blog/augmented-reality-ar/abi-research-anticipates-dramatic-growth-for-augmented-reality-via-smartphones/' rel='bookmark' title='Permanent Link: ABI Research Anticipates “Dramatic Growth” for Augmented Reality via Smartphones'>ABI Research Anticipates “Dramatic Growth” for Augmented Reality via Smartphones</a></li>
<li><a href='http://agoramedia.co.uk/blog/mobile/mobile-first-googles-new-mantra/' rel='bookmark' title='Permanent Link: &#8216;Mobile First&#8217; &#8211; Google&#8217;s new Mantra'>&#8216;Mobile First&#8217; &#8211; Google&#8217;s new Mantra</a></li>
<li><a href='http://agoramedia.co.uk/blog/collective-intelligence/where-does-mobile-stand-in-your-strategy/' rel='bookmark' title='Permanent Link: Where does Mobile stand in your strategy?'>Where does Mobile stand in your strategy?</a></li>
</ol>]]></description>
		<link>http://agoramedia.co.uk/blog/industry-news/free-skype-to-skype-calls-for-3g-smartphones/</link>
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