Agora Media Group Innovation Blog

The service named Catch-up TV is made available by the NOS, the Dutch public broadcaster making news and sports available for the Playstation 3.

Playstation 3 owners in the Netherlands can download a free upgrade which enables the service for Catch-up TV.
In a statement, Roeland Stekelenburg, head of New Media at the NOS:

“The NOS Journaal is now available on a variety of mobile phones, internet, IPTV, cable networks, NetTV, a number of set-top boxes and now also on the PS3. We expect a lot from these new platforms and are anxious to learn how they will be received.”

Sony Computer Entertainment Belenux is researching if the opportunities with TV-on-demand can be expanded with new partnerships, the Playstation 3 slogan “The Game is just the start” will get a new interpretation. Besides BluRay and Vidzone, Catch up TV is a new way to make use of the PS3, pointing out that the system can be used for much more than gaming alone.

This is interesting -from the NOS and Sony’s point of perspective-  when relating to whatever screen works and making content available for any platform/display where content can be consumed when and what users want.

A good initiative to convergence.