Posted by Gianluigi Cuccureddu in Daring and gutsy!
The new Volkswagen GTI will be launched making exclusively use of Mobile Marketing.
Even more outstanding is the fact that it will be only promoted via the iPhone app “Real Racing GTI” which will let users enter automatically in a draw to win one of the six limited editions of the car. Check out the competition rules here.
According to Tim Ellis, VP of marketing for Volkswagen in the US, the typical GTI driver makes use of social networking, plays games, makes use of mobile devices and is tech-savvy.
It’s a perfect combination with the iPhone as an innovative device, well thought by Volkswagen and the game itself, well an excellent racing game! Very good and sharp graphics, great control over the car and easy to play. Much better than most iPhone racing games.
Graphics on the iPhone itself are much sharper than shown above.
Busking for Innovation - Tip Jar!
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[...] This post was mentioned on Twitter by Gianluigi Cuccureddu, Gianluigi Cuccureddu and Agora Media Group , Agora Media Group . Agora Media Group said: Volkswagen GTI launch exclusively uses Mobile Marketing http://bit.ly/1MpyM1 [gutsy and daring, well thought campaign!] [...]
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[...] atunci putem spune că nu avem motive să nu utilizăm acest canal de comunicare. Lansarea noului VW GTI, exclusiv prin mobile marketing (aplicație de iPhone), este un exemplu excelent în acest sens. [...]