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That is what Adam Hartung proclaims in an article on Forbes Buy zocor without prescription, .
Customers are often locked in your solution and proposition and customers often don't advice beyond short term business tactics and enhancements which are advantageous for their needs, zocor australia. Where to buy zocor, The two examples given in the article are clear that customers have other objectives than the suppliers, and this difference can be fatal when it comes to adapting and thriving in fast-changing environments, buy zocor overnight delivery. Buy zocor canada, Mr. Hartung concludes the focus on competitors instead of customers, zocor free sample, Purchase zocor without prescription, nicely in two paragraphs:
To succeed you have to obsess about competitors. And not just about traditional ones, but about fringe ones as well, buy zocor without prescription. What customers won't tell you, zocor, Approved zocor pharmacy, the market will, through competitive activity.[...][...]Leaders can move beyond surviving and enter the world of thriving only if they obsess about their competition, find zocor online. Buy zocor pills, Watch the competitors that grow, and watch the competitors that don't grow, pharmacy zocor, Zocor pills, and understand why. Look at how customers behave, discount zocor, Zocor overnight delivery, not at what they say, and see what tests they are undertaking with competitors--especially with fringe competitors with alternative solutions, zocor cheap price. Zocor side effects, See what revenues are shifting to other, often emerging, zocor online pharmacy, Zocor online sales, competitors, even if they're very small, zocor approved. Buy zocor without prescription, If you want to remain viable, your competition will give you more insight than all the strategic customer councils in the world.
Both groups represent different goals, competitive intelligence is much more suitable for moulding and planning long term strategies than customers can provide you. Online pharmacy zocor, Closely watching the competitors is an objective way of analysis, where self-preservation -by customers- is not the first key-objective and peril.
Acquired customers are a great source when it comes to retention, product enhancement, customer satisfaction and so on.
It's a refinement that concerns internal versus external, short-term versus long-term.
In the end it all revolves around customers, be it yours or someone else's that will give you -by action- the intelligence to thrive.
What's your opinion, is it all wrong or subject to refinement.
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uberVU - social commentsJanuary 12, 2010 at 3:06 pm
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This post was mentioned on Friendfeed by Agora Media Group: Competitors, not Customers, are King http://bit.ly/8rVzqX – is it all wrong or subject to refinement?…
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Gianni ToluJanuary 18, 2010 at 2:34 pm
I cannot but agree and it can be put in practice (a big part of our incomes originate from that performance!).
Not to mention our services, I would suggest you to take a look at http://www.axoluta.com/xo/index.php/2010/01/14/web-scraping-changed-the-travel-and-transport-industries/ where you will find some ways to learn and act in real-time to take profit from competitors’ strategies.
MarketingGuyJanuary 18, 2010 at 6:27 pm
You might also take a look at competitive intelligence in media via pr and advertising monitoring tools. We use http://www.mediahound.biz and are able to slice & dice both spending as well as messaging & creative.