Responses to “Marketing 3.0 according to Philip Kotler”
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I’m not sure I’m understanding this slide correctly, but are the top labels (Mind-Heart-Spirit) listed in order of importance? If so, I’d re-arrange so the Emotions come first. All the brain research says that we are driven primarily by emotions and least of all by logic.
Companies like Google and Apple illustrate that if you win people’s hearts their minds will follow.
It seems Philip is getting much better at conveying great ideas. His earlier books were a bit of a yawn!
In contrast, this is great.
I understand well (I think) the first 2 top labels Mind and Hearth. If you’re able to provide customers with a product/service that realize their aspirations and satisfies their needs, then you’ve the big chance to achieve the success creating value innovation (innovation not for itself but that creates value for your customers/stakeholders). Maybe Apple could be a good example for that, but not the only one.
I think the third top label is something new and could be the real differentiation for the future, because, if all of we don’t start to think about it, the future could be worst than the past. But my feeling is that I’ve not yet totally understand what does it mean and probably the same is for almost every company.
Could be perhaps Current TV be a good example in this direction?
@Bruce,
I think Mind-Heart-Spirit is in order of overarchingness. from micro to macro, something in these wordings.
Spirit is something that goes beyong the individual (be it person or company) itself, though the individual is a part of it.
Compassion, sustainability, making the difference does perfectly describe Spirit in an economical/marketing way.