http://agoramedia.co.uk/blog/marketing/the-content-context-diarchy/ Innovation Blog - Social TV, Augmented Reality and Media Convergence Mon, 26 Mar 2012 10:19:38 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://agoramedia.co.uk/blog/marketing/the-content-context-diarchy/comment-page-1/#comment-1612 Dan Stocker Sun, 07 Feb 2010 23:17:37 +0000 http://agoramedia.co.uk/blog/?p=17#comment-1612 It looks like you equate context with metadata. I'm not saying metadata isn't part of the context, but I see a broader definition to it. In a synaptic web (and specifically content mapping) approach, context is a network consisting of the most relevant peers of the content in question. The How, Where, When, and Whom are nothing but nodes in this network connected to the content they describe. It looks like you equate context with metadata. I’m not saying metadata isn’t part of the context, but I see a broader definition to it. In a synaptic web (and specifically content mapping) approach, context is a network consisting of the most relevant peers of the content in question. The How, Where, When, and Whom are nothing but nodes in this network connected to the content they describe.

]]> http://agoramedia.co.uk/blog/marketing/the-content-context-diarchy/comment-page-1/#comment-2 The 3 Fundaments of Online Strategy | Agora Media Group Blog - Travel Industry, AR, Augmented Reality, Marketing, Design, Applications, Mobile, Travel Thu, 27 Aug 2009 20:33:07 +0000 http://agoramedia.co.uk/blog/?p=17#comment-2 [...] brand, the target audience, products & services and the positioning of the brand. ( read also The Content – Context Diarchy to understand the relation between offer and context in the online landscape ) Be it on an [...] [...] brand, the target audience, products & services and the positioning of the brand. ( read also The Content – Context Diarchy to understand the relation between offer and context in the online landscape ) Be it on an [...]

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