Agora Media Group Innovation Blog

Gartner predicts that mobile will overtake the PC’s as Web access device.
There will be 1.82 billion mobile devices (smartphones and browser equipped phones), and 1,78 bilion PC’s.

Three important issues are raised in the article by MediaPost on the Gartner research.

1. Most companies have not optimized their websites for the Mobile Web. To have a good presence on the Mobile Web, an adjusted website for the device must be set in place.

2. Context will be key for mobile just as search engines are for the Web. The context will be able to service the user personalized relevant content (in time).

3. Search engines were based upon pulling information to users at their request, mobile on the other hand will be able to prepopulate or push information on unique aspects as the context, the person and content wanted at that point of time.

As outlined in my article “Mobile Marketing moving to centre of the Marketing Strategy?” , companies need to start thinking about any implications the Mobile Web might have for their business and target groups. Fast consecutive occuring life-cycles will make it much more difficult to intervene when the mobile has come to its peak of importance.
A technology like Augmented Reality, which is going to grow the coming years, will even grow further by this, where it could be possible that Proximity Marketing will have a second more contextually relevant chance. Read my article “Mobile Augmented Reality boosting Proximity Marketing” on this subject.
Last but not least, this could impact media convergence as well, where TV, PC and Mobile will blend into new cross-media experiences which shall depend much on Mobile as well.

What implications do you foresee?