‘Mobile First’ – Google’s new Mantra

in Mobile by on February 17th, 2010No Comments

More news from the  Mobile World Congress in Barcelona.
Yesterday I reported that Verizon Wireless and Skype are at the verge of changing the industry.

Today other news reached me, this time it’s Google, who’s new mantra “Mobile First” is being put as primary focus of the company. The latest acquisition in that space, AdMob, is a result of this new strategy.

Mr. Schmidt said that three areas are coming together on the mobile device, namely the Cloud, computing power and interconnectivity. All these three areas converge in the mobile device, making it a most powerful device where strategies need to be developed in order to thrive or at least, survive.

The signs are there, smartphone sales are growing at a 30% year-over-year rate, which will eventually surpass the personal computer sales.
Even more important, the adoption of the Mobile Web is growing annualy eight times faster than the Web adoption did a decade ago.
In countries like Indonesia and South Africa more searches are done via the mobile Web than via the desktop, it simply cannot be ignored.
For other key mobile trends, have a look at the 8 key Mobile Internet themes article.

These are all serious figures developments which cannot be ignored by companies if they want to keep up the high pace of emerging and converging opportunities.

What do you think of this ‘declaration’ by Google?

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