Agora Media Group Innovation Blog

My top 10 reasons are:

* Social Media will change the way how business is conducted.

* Social Media is about people, not technology.

* Have a clear understanding and overview of your company in the landscape.

* Learn from your target audience through Social Media. Social Media tools can help to create thorough Competitive Intelligence.

* Let your enthausiasts be your ambassadors. Word of Mouth has much more impact than advertising.

* Let Social Media replace or complement internal functions and processes.

* Do understand the power of the crowd and what it can accomplish (be it positive or negative).

* Understand that the Tipping Point will occur faster and sooner due to Social Media centralisation and transparency.

* Your brand is what people think of it, therefore make absolutely sure the perception and attitude is in favor of your brand based on actions and interactions.

* Customers want more than just a shallow relationship.

This list is far from complete, please do add your reasons!

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Originally published on the personal blog of Gianluigi Cuccureddu.