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10 reasons why your CEO should embrace Social Media
in Social Media by Gianluigi Cuccureddu SMP on August 23rd, 20092 CommentsMy top 10 reasons are:
* Social Media will change the way how business is conducted.
* Social Media is about people, not technology.
* Have a clear understanding and overview of your company in the landscape.
* Learn from your target audience through Social Media. Social Media tools can help to create thorough Competitive Intelligence.
* Let your enthausiasts be your ambassadors. Word of Mouth has much more impact than advertising.
* Let Social Media replace or complement internal functions and processes.
* Do understand the power of the crowd and what it can accomplish (be it positive or negative).
* Understand that the Tipping Point will occur faster and sooner due to Social Media centralisation and transparency.
* Your brand is what people think of it, therefore make absolutely sure the perception and attitude is in favor of your brand based on actions and interactions.
* Customers want more than just a shallow relationship.
This list is far from complete, please do add your reasons!
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Originally published on the personal blog of Gianluigi Cuccureddu.
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