Agora Media Group Innovation Blog » Marketing » Boxee expanding its “screens” to the iPad and iPhone
Boxee expanding its “screens” to the iPad and iPhone
in Marketing, Social Media by Gianluigi Cuccureddu SMP on April 16th, 20103 CommentsInteresting to have read the news that Boxee is looking for a Lead iPad and iPhone App Developer.
Their starting point is that they “consider ‘other screens’ as important as TVs for enjoying video.”
Signs of a furthering media convergent consumption continues.
I’m interested in seeing if and how they will differentiate the iPhone and iPad application in comparison to their television application. The iPhone screen isn’t too big, this might devaluate the watching experience. Maybe the focus of the iPhone application has a more social focus, whereas the iPad is a great substitution for the television screen?
What do you think the distinction between television, mobile and tablet will be?
For those who don’t know Boxee, check out this video taken from their website:
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This is good news. Boxee has the capability to be an interactive video player that works for Content Producers as well as advertisers.
Getting onto these screens is important and opens up some fascinating prospects – bridging telephony (SMS and voice) with interactive video content.
Boxee seem like pretty smart folks and they may succeed where others have failed (no affiliation; but, developing content to flow through their platform).
Indeed Sam, that is where the mobile device gets interesting. Different approaches with the same purpose, magnifying perhaps one aspect more than the other. Your example of telephony and interactive video content is a good example.
I’m interested to see if a no-affiliation model will work out for them.