It was a delight to read about PitchTV by Virgin Atlantic, it’s a great way for entrepreneurs to pitch their business amongst the many travellers which will be aired onboard and also be available on Richard Branson’s blog.

Taken from the PitchTV Introduction page:

We’re now inviting entrepreneurs in search of investment and exposure for their business ideas to upload short video pitches.

Budding entrepreneurs are given the unique opportunity of pitching their ideas directly to the hundreds of top business professionals who regularly fly with Virgin Atlantic. Who knows, you could be watching the next big idea right here! [...]
The community will vote for their favourite video pitches and each month, the winning videos will feature as part of our PitchTV show which will air on our inflight entertainment system – gaining exposure to the hundreds of business professionals who regularly fly Virgin Atlantic. Anyone interested in hearing more about the most popular entrepreneurs’ business ideas will then be able to get in contact and maybe help take their ideas further. If you’re a budding entrepreneur, we’re giving you the unique opportunity of getting your ideas by top business professionals from around the world onboard Virgin Atlantic planes as well online. Who knows – among the viewers might be someone with the power to bring your idea to life.

Read the webpage for further instructions to upload your pitch.

This is a good example of Social Convergence where there’s made intelligent use of the onboard TV in combination with the Web in a social way to create value both for the -relevant- business viewers and the businesses who will pitch.
As said by mr. Negroponte of MIT “Soon every surface will be a display” and Virgin Atlantic made great use of this, a cross-screen/media social business experience.

Busking for Innovation - Tip Jar!

Related posts:

1. Social TV — Convergence is Coming
2. tvChatter: a convergence between mobile, TV and microblogging
3. Our Cross Media Social Platform -> Telephony 2.0 – TV 2.0 – Web – 3D
4. Collective Intelligence on Social TV – Television 2.0
5. Two Minute Pitch that Helped Push Social TV to the Forefront