Agora Media Group Innovation Blog

In a previous article, (Social) Gaming – significant numbers & the next level, Karl Long commented on it, referring to a presentation of Amy Jo Kim, about applying game mechanics to social sites.

The five game mechanics she refers to, are:
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Applying those to the context of social sites is easy to understand, it motivates. Motivation increases usage and usage increases loyalty, traffic, income and so on.

View below the aforementioned presentation:

Yesterday I found a presentation on Youtube of Amy Jo Kim, about the topic of Game Mechanics on Social sites.
Enjoy, it’s interesting.

Her approach to use game words like players instead of users is a start to see sites as games and how you can approach networks with this point of perspective.
Think of Foursquare, Gowalla etc.

What do you think of the gaming approach from a social architectual point of view?