Social Periphery & Mobile Social Networks

Posted by Gianluigi Cuccureddu in Innovation, Marketing, Mobile, Social Media on 11 8th, 2009 | one response

Clear image which shows the elements of the Social Periphery and Mobile Social Networks, the Content and Context which are given the appropriate importance and define the mobile convergence.
Relevant content based on Location and Action is what makes this extension of the human more and more important. Think of the numerous social mobile-, Augmented Reality- and local applications -to name a few- which will find their way to the mainstream public.

I do find the reference to “Brands as the filter and the enabler. Ideas must be good enough to share.” an interesting one, brands will have an extra/complementary way to have their awareness and get their brand association in relation to the location and content, a kind of super-proximity marketing potential fueled by key-enthausiasts/target groups who will engage and spread their word of mouth if ideas are indeed good enough to share.

A last important addition to this excellent graph is the mentioning of relationships as intelligence, not only the interaction is relevant and of importance, the relationship between those who interact related to the location/context is an enhancement or extension of the quality and opportunities!

Taken from davidjcarr.wordpress.com