Agora Media Group Innovation Blog

Clear image which shows the elements of the Social Periphery and Mobile Social Networks, the Content and Context which are given the appropriate importance and define the mobile convergence.
Relevant content based on Location and Action is what makes this extension of the human more and more important. Think of the numerous social mobile-, Augmented Reality- and local applications -to name a few- which will find their way to the mainstream public.

I do find the reference to “Brands as the filter and the enabler. Ideas must be good enough to share.” an interesting one, brands will have an extra/complementary way to have their awareness and get their brand association in relation to the location and content, a kind of super-proximity marketing potential fueled by key-enthausiasts/target groups who will engage and spread their word of mouth if ideas are indeed good enough to share.

A last important addition to this excellent graph is the mentioning of relationships as intelligence, not only the interaction is relevant and of importance, the relationship between those who interact related to the location/context is an enhancement or extension of the quality and opportunities!

Taken from davidjcarr.wordpress.com

We got questions after the Agora Media’s own Social Media case -> 16000% growth post, on how we did achieve this growth.
Social Media is very specific for each company and related to their target groups, objectives, proposition and so on.

What I can set forth is the kind of framework we use to mould our social activities.

The three parts are:
* Content
* Context
* Social Media Intelligence

Content & Context
I already have extensively written about content and context in one of my previous posts The Content – Context Diarchy where I explained that content is important to have a quality threshold, but that the quality of the content is not valued or not fully valued when the context is not of equal quality.

The content is the information (in its broadest meaning of the word) itself and the context are the networks/sites where we share, interact and retrieve information.

Social Media Intelligence
Social Media Intelligence provides the relevancy we need in relation to the context, to be at the right place, at the right time with quality content (which is also based on what is happening in the market).
We achieve this overview of the Internet landscape by creating all kinds of radars that will notify us when an activity is happening online which might be of use or importance to us.

Social Media Intelligence is a constant two-folded enhancing process which upgrades our content and context, we learn where our target audience is and where relevant information can be found, and our content is influenced by that what is said, wanted and needed in the market and makes our content more time- and place-relevant.

Not only does it take time and efforts to write good content, find the networks which are beneficial for the content and brand, but Social Media Intelligence the transparent framework from which we build upon and deserves time investment and attention to create a valuable information infrastructure.

Content * Context * Social Media Intelligence = Powerful Social Media

Google Wave, two weeks in progress and what an impression!

It’s great to experience the initial stages of a project of this magnitude which is disruptive and innovative as Google Wave.
One of the first things I found striking is being accustomed to get in contact with anybody, be it via email, social network or another mean. This is not yet the case with Google Wave, the amount of invites (thus the slow diffusion / adoption) amongst the potential users is causing part of this slow kick start. As long as not everybody has access to the platform it has an opposite effect.

Secondly, the current buggy state does not contribute to a good and easy initial experience as Google Wave has a learning curve to figure out all the options and possibilities (check out for the many explenatory videos on Youtube concerning Google Wave), for many non-tech-savvy people this is an obstruction and will not motivate.

Thirdly and most importantly, all the Waves and its interactions, I’m having the same kind of feeling which I had in the old days when I was getting acquainted with Internet, email, chat, messageboards and other applications.
The other participants and I are finding out how to applicate Waves in what kind of settings and purposes, educating and pointing out each other and reinforcing the Collaborative Curve in the initial stages of the platform.
It’s the same learning path and discovery, it’s the same eagerness to learn the opportunities and possibilities, it’s the same child-like marveling!

Learning by process and enhancing each others skills will fire up enthausiasm and exploration.

If you want to involve me in Waves or get in touch with me via Google Wave, do add me with gcuccuredduamg [at] googlewave.com , let’s get in touch, share and learn.

What are your initial impressions using Google Wave?

At one point in the Google Wave Preview video, Lars Rasmussen proposes the question what email would look like if it was invented at this point of time. He continues by telling that there are a million ways to concretize the question and that Google Wave is their attempt.
I must say, it’s an impressive translation of their vision on the question.
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Creating a community is hot these days, it serves all kind of purposes and it will add value, if done properly. And exactly the latter is difficult, the creation of a community needs to be thoroughly discussed, planned and executed.

When a community is deployed, it must be sustainable, it should “not end”. If a community is closed after a while, it could have a negative impact towards the brand/company.
During the community brainstorm, take into consideration the following aspects and put them into perspective against your strategy and goals:
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