Mobile is in the spotlights, at the Mobile World Congress in Barcelona, like the Verizon Wireless-Skype agreement, Google’s new Mobile mantra, the Windows phone etc.
Interesting announcements are made, ubiquity is becoming clear, the Mobile Web is being adopted fast, Mobile Search rises and many more -convergent- developments.

Where does Mobile stand in your strategy?
If it’s important for you, what are you doing right now to incorporate it in your strategy?
If not, what are the reasons for that decision?

Discuss as well via Google Wave
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This is a great example how Google Wave can contribute to collaboration in a new, faster, near real-time way, a perfect Enterprise 2.0 example!
Most of the examples I’ve seen is a replacement of a communication tool, be it an IM, email or social network. Of course that’s good, but it’s substitional, whilst this example is incremental. It enhances communication and collaboration speeding and simplifying the modelling experiences for SAP.

As explained on the SAP Community Network, Gravity is:
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T-Commerce is a new -rising- market which has great potential, much is written from the developers/business point of view, products are being developed and so on.

As far as I can see, there’s a discrepancy though between demand and supply? I’ve scanned the social sphere but from the users’ point of view, I’m not seeing many conversations, hype, interest and so on.

Am I wrong? If not, due to what is it being caused?

Discuss as well via Google Wave
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What is your top 3 with regard to Marketing, Internet, eCommerce etc, which we need to look out for next year, or where you think emphasis will be put on?

My personal top 3 is:

* Mobile marketing/applications (Social & Augmented Reality)
* Social TV, with a focus on concepts to further develop convergence of the TV, Mobile and Computer screen (“whatever screen works”)
* Further diffusion and software development for social media purposes

Do discuss in Google Wave as well, below.

An interesting remark / point of perspective came up in one of the other Waves, where was debated that Internet cannot be a strategy because it should support the marketing strategy.

“In my opinion there is the marketing strategy, as defined by the classics like brand positioning, target segments, benefits of offer and experience. Internet consists of a series of touch points that should support that.
Some could be critical touch points that support the unique benefit, or just be touch points amongst the path that just need not to oppose the benefit. Customer needs comes first, then the positioning/ benefit, then the touch point analysis, that decides on the internet approach.”

I do find this an interesting theorem/point of perspective, what do you think?
Can the Internet be strategized or do you concur with the abovementioned?

Do discuss in Google Wave as well, below.

Following the remark of the editor-in-chief of Esquire with regard to their usage of Augmented Reality in their upcoming cover:

“I got so sick of people talking about old media versus new media. I wanted to prove that print is still kind of cool. I think of it as kind of our job to show people the strength of our medium.”

Do you think Print Media still has a place within the marketing strategy? Are they desperate attempts or can it revive in a more innovative cross-channel manner?

I created the category Collective Intelligence to have open discussions on certain topics, mainly through Google Wave, being able to experiment.
The fact that the content in a Wave is centralized, portable but also bounded (by displaying) on a specific site creates new angles.

Discuss through Wave or post your comment below.

Google Wave, two weeks in progress and what an impression!

It’s great to experience the initial stages of a project of this magnitude which is disruptive and innovative as Google Wave.
One of the first things I found striking is being accustomed to get in contact with anybody, be it via email, social network or another mean. This is not yet the case with Google Wave, the amount of invites (thus the slow diffusion / adoption) amongst the potential users is causing part of this slow kick start. As long as not everybody has access to the platform it has an opposite effect.

Secondly, the current buggy state does not contribute to a good and easy initial experience as Google Wave has a learning curve to figure out all the options and possibilities (check out for the many explenatory videos on Youtube concerning Google Wave), for many non-tech-savvy people this is an obstruction and will not motivate.

Thirdly and most importantly, all the Waves and its interactions, I’m having the same kind of feeling which I had in the old days when I was getting acquainted with Internet, email, chat, messageboards and other applications.
The other participants and I are finding out how to applicate Waves in what kind of settings and purposes, educating and pointing out each other and reinforcing the Collaborative Curve in the initial stages of the platform.
It’s the same learning path and discovery, it’s the same eagerness to learn the opportunities and possibilities, it’s the same child-like marveling!

Learning by process and enhancing each others skills will fire up enthausiasm and exploration.

If you want to involve me in Waves or get in touch with me via Google Wave, do add me with gcuccuredduamg [at] googlewave.com , let’s get in touch, share and learn.

What are your initial impressions using Google Wave?

Google Wave will launch in less than a day, on the 30th of September more than 100.000 invites will be send out.
The new real-time platform will certainly impact all of us how we will communicate and collaborate, as set forth in our article Google Wave: The Nexus of Communication.

So who will be amongst the 100.000+ lucky ones who will get an invite for Google Wave?
As set forth on the Google blog it will be:
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