MARUG Congress 2010 – Future of Marketing on TV – Social TV, TV 2.0I

in Innovation, Management, Marketing, Social Media, Social TV, T-Commerce by on March 27th, 20101 Comment

Recently, I was fortunate to have the opportunity to do a lecture / presentation at the Annual MARUG (Marketing Associatie Rijksuniversiteit Groningen) Conference,  the largest Dutch marketing event organised by students  here in Groningen. There were over 400 students and business participants this year and the marketing theme for 2010 was Experience Marketing (I actually prefer the term Experiential Marketing). Some of my more recent writings and research have been around emerging television platforms and convergent media so I thought it might be interesting to blend it into the presentation and make it relevant for future marketeers. Because this space could very much play a part in their futures.

Also presenting was Andrei Westerink, the Chief Operations Officer  and Rick Nijhuis, the Chief Marketing Officer of Worldticketshop – and they both brought some great, fundamental, and very practical situations and  technologies from the ‘real’ world of online experiential marketing and high level management strategy.

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