(Disclaimer: I’m part of the team at Traffic4u that develops TrafficSAM)
In the digital environment where quantification reigns, the importance of Online Advertising has become increasingly evident.
The worldwide success and adaption of Search Engine Advertising (PPC) is the most obvious example of this. Search Engine Advertising rapidly grew as the pull and results driven-channel because it is able to attract and convert visitors in an advanced manner.
Over the years competition has become more fierce, and all sorts of tools have been developed to cope with expanding accounts and the increasing complexity of this channel. The role of Search Engine Advertising is maturing. Companies understand the power of focusing on target groups and Search Engine Advertising’s strategic use for internal processes (competitive intelligence, market research tool, etc.). Along with the maturation of this channel, a demand has arisen for sophisticated technologies that are able to assist marketers in the decision making process.
This is where TrafficSAM comes in. It’s a tool that has been developed in-house from the experience we’ve gained over years of extensive (international) campaign management.
Two important aspects define TrafficSAM and the way it meets the needs of businesses:
(more…)

