Agora Media Group Innovation Blog

Good news has reached the world from the Wi-Fi organisation -the Wi-Fi Alliance- and their groundbreaking announcement that Wi-Fi can be connected directly between devices in mid 2010.

This is great news because there won’t be need anymore for a hotspot or router to create a connection.
The Wi-Fi Direct devices are able to make a 1-to-1 connection but as well create a group connection which connects several devices at once. With the implementation of Wi-Fi in a large part of devices, this will impact the industry much.
Think about the ease and simplicity to share content and applications directly between devices. 

Read the press release “Wi-Fi Alliance® announces groundbreaking specification to support direct Wi-Fi connections between devices“.

The main advantages of Wi-fi Direct over Bluetooth is the better speed within a bigger range, why would users choose for an inferior system?
This may sound logical, but Bluetooth came with an 3.0 specification earlier this year which will enhance speed as well. Furthermore Bluetooth 3.0 will enable sharing through Wi-Fi networks, a device with Bluetooth 3.0 can switch between Bluetooth and Wi-Fi whenever it wants/needs.

I don’t think the battle is over yet, and Bluetooth is not overcome yet by.
Increasing competition is good for consumers and raises innovativity.

Let’s see what the future will bring forth!

Do you think that Wi-Fi Direct was the missing piece in data transferment which finally arrived?

At one point in the Google Wave Preview video, Lars Rasmussen proposes the question what email would look like if it was invented at this point of time. He continues by telling that there are a million ways to concretize the question and that Google Wave is their attempt.
I must say, it’s an impressive translation of their vision on the question.
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A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government.
The Spartan diarchy is suggested to be a solution for: a struggle between two Spartan families or to stay away from an absolutistic ruling.
The distribution of power amongst content and context is meant to prevent a struggle between two forces and meant to avoid focus of attention and power of either content or context exclusively. Emphasis, focus and importance on both intertwined is the key.
When reflecting on diarchies and thinking about it in relation to the current phase of the Internet evolution, not only the Content is King (as often is written), but the Context needs to be acknowledged and treated equally influencing as the second valid King in the diarchal rulership over the Internet and business landscape.
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