Agora Media Group Innovation Blog

by Gianluigi Cuccureddu & Richard Kastelein

Yes, what it will do at least, is shake up the TV industry and get them out of their “Walled Gardens”, and actively look for business model innovations.  Google has the potential, reach and money to penetrate the market with more than just a shake up. It will likely be cataclysmic… and they will truly launch the concept of Social and Connected TV into the Zeitgeist by 2011.

The rumour mill has once again ground out another flutter of gossip about Google going into the TV market – but still – nobody will go on record. This time it’s about when they will release their official foray into this space.

The Wall Street Journal wrote that:

Google Inc. is planning to introduce Android-based television software to developers at an event in May, according to people familiar with the matter.

Google is headhunting for developers in this space, which validates the buzz.

Android and Chrome both have substantial development communities, but it will likely take some time before investments are made from software developers – and it will come when Google can show a critical mass adaption. Until now, Yahoo Connected TV has been leading in this space, but interest in their Widget Development Kit (WDK) is rather tepid. Google TV’s future development kit (likely based on Android and Chrome),  won’t likely be wide open, but will surely be more flexible and malleable than Yahoo’s.

But other news on Google TV recently came with a report from the  Korean Herald,  who published an article about a possible marriage between the world’s leading TV manufacturer, Samsung, and Google TV. In other words, Samsung, who is already tied to Yahoo Connected TV is considering cutting another deal with Google and building CE devices with Android architecture.

Yahoo won’t be happy if this pans out – but they don’t seem to be able to develop much traction in attracting developers to this space, nor creating enough buzz about Social TV, TV Apps, Widgets etc.

Will hardware manufacturers lose their control? They might, if they don’t play ball, Google just might start producing TV’s themselves.

According to a quote from the same Korean Herald article

Chun Seung-hoon, an analyst at Eugene Investment & Securities, said Samsung’s Google TV is plausible, given that Google’s Android is an open platform. “There is no problem for Samsung to produce Google TVs,” he said. However, he said the hardware manufacturer faces the risk of losing its control over the TV market to Google, a software firm, should it make Google TVs. “This is not a good picture. I think it would be better for Samsung to expand its own platform Bada,“ he said.

Google’s perspective is from the software side, manufacturers is from the hardware perspective, and a complementary growth strategy for both sides is more plausible.

Expansion of its own mobile development platform Bada – Samsung could perhaps itself  head towards their own Social TV development and make a play for both a two screen and one screen experience.  People’s demand in the end is what will make or break a Walled Garden, in this case Bada, which already has an ample app store.

Already mentioned in one of my earlier analysis Television 2.0’s foremost challenge is… , consumer control and attention are essential in understanding the coming paradigm TV shift.

In the end, all that people want is any content at their time, on their screen when they’re in the mood. Creating a battle between open systems, from any kind of manufacturer, is a risk for growth strategies and revenue streams.

Going from the platform to the actual content consumption which will be enabled by Google Android TV, it will be interesting to see how this will develop and evolve.
On NewTeeVee, researcher Marie-José Montpetit at MIT’s Research Lab for Electronics, says that Social TV doesn’t mean a cluttering of content and widgets on the TV screen.

Google has the resources to analyse this in-depth, create understanding how the new television experience could be enhanced in appropriate ways, not a simple centralisation of different content on a screen.

There’s more than enough landscape on the next generation of TV’s to allow for optional widgets to be popped in and out, and if sized correctly,  a single screen experience can work. The widgets, from a design perspective, can and should be optional and can and should be designed to be part of the overall TV experience, if planned well. If they can get the Interactive Design down pat – getting ‘social’ on one screen can work. There are many examples of websites that have this kind of alternative.  Our blog has an optional widget for Twitter that can be pulled out and retracted quite nicely 0n the bottom right.

Here again the ultimate quest is to provide users control to gain their attention which will lead to -new- revenue models.

Apps/Widgets have been said to be the new Cash Cow generators for the digitized ubiquity, the syndication of content and the consumption of it. If Google and the industry will be able to go forth in the evolution of television and the experience, conventional revenue models could be proven not to be the only valid ones.

What do you think, will Google be able to get movement in this cumbersome sector?

YouTube envisions future of television viewing – William Cooper at informitv.com with more brilliant insight

If you aren’t a lucky recipient of Cooper’s emails, you can sign up for free here.

He’s simply one of the smartest guys in the Social TV and TV 2.0 landscape and always connects the dots in a brilliant fashion.

YouTube envisions future of television viewing – 18 April 2010

It is just five years since the first video was uploaded on YouTube by one of its founders. Now over 24 hours of video a minute are uploaded to the site and it receives over a billion views a day. YouTube has its sights set on turning a few minutes a day watching videos on the web to something more like the hours a day we generally spend watching television. That vision could become a reality once televisions are routinely connected to the internet.

“People think about the world of TV and the world of online video as being different ways to distribute video,” said Chad Hurley, the co-founder of YouTube, in an interview with the Telegraph newspaper. “But what happens when every TV is connected to wi-fi with a browser?”

“That is what we envision. Instead of this world of online video and this world of TV there is just one world,” he said. “There won’t be a difference in the future.”

“The iPad — is that a phone or a computer?” he questioned. “If I put it on my wall is it a TV? People continue to try to throw things in the buckets when really these are all going to be different-sized devices with a connection to the internet.”

Read full article here

ps: I am about to get my connected TV next week here in Holland. Fresh off the shelves a Samsung with Internet@TV so will be running some tests and shooting video next month. For Dutch readers, yes, there are Dutch Apps already developed. Eerste Nederlandse widgets op Samsung-tv’s

by Gianluigi  Cuccureddu and Richard Kastelein

The following quotes are taken from ConnectedTVSummit and they do point out to a major shift in hardware which is followed by software/applications that will transform the industry and experience:

Global revenues for connected TVs will reach $29 billion in 2011, accounting for 58% of global revenues for Internet TV equipment that year. 12.5% of 2010 global TVs shipped will have connectivity, rising to 30% in 2011.
IMS Research, January 2010

Our research shows that within five years nearly all broadband households will own at least one web-enabled CE media device.The implications of this across the digital entertainment industry will be huge.”
Norm Bogen, In-Stat analyst, January 2010

Game consoles already have the lead in this segment, which can mostly be attributed to gamer demographics . I think that even gamers will switch to accessing Internet video mostly on the TV in order to have a one-stop access point to the different content libraries. Having one programme guide is much easier to navigate then searching independently on different devices.”
Rebecca Kurlak, IMS Research consumer electronics analyst, January 2010

Worldwide shipments of web-enabled stationary CE devices will grow more than seven-fold from their 2009 levels to over 230 million by 2013.  There will be over one-half billion web-enabled CE devices in operation worldwide by 2013.
In-Stat, January 2010

CE device manufacturers will be able to enjoy revenue shares on content, which could be as high as 50%.
Rebecca Kurlak, IMS Research consumer electronics analyst, January 2010

When having a look at the timing of the quotes with regard to the evolution, the future of all this is closely. Also other institutions/articles point out to a first real shift in 2010 and 2011 where adoption and diffusion will reach a substantial figure.

Other interesting and positive quotes can be found in this recent analysis and article by Bloomberg:

It’s no longer a bridge too far for the average user,” said Michael Powell, a former chairman of the Federal Communications Commission who now runs a media consulting firm. Using TVs to connect to the Internet “is a very natural extension of what they’ve already embraced in their technological life.

The difference now is new Internet televisions won’t require separate boxes, software and setup, says Steve Perlman, the founder of WebTV. The TV will already be connected to the Web, and consumers will get everything they need through that.

It is going to happen — it’s inevitable,” Perlman said. “We’re going to see a general movement toward having all of your content that is available through the Internet.

The fact is, it appears that the next generation of Internet-connected TV’s are going to come out faster than most anticipated, and this means  that the need for  Set Top Boxes (STB’s)  will eventually reduce and even possibly phase out in the future.  This is certainly a real game changer and lowers the perceive risks and complexity of the end consumers.

Perlman’s quote that we’ll see a general movement towards having all the content available through the Web is a positive outlook and simultaneously a challenge in not simply transferring media from device to device and not having a thorough look at the device, usage/purpose of device in relation to the needs and consumption of consumers.

This challenge was also pointed out in the Android TV article.

The industry is ready for it, most definately, what about the end-consumers?

Do you think there will be a fast adoption and usage? How will the collective experience of watching passive TV be impacted by elements of individual social interaction such as Twitter and Facebook via tv widgets and apps? Or will it?

Forty years ago, the brilliant Canadian media theorist Marshall Mcluhan, the  “patron saint” of Wired magazine,  (who brought us Electronic Interdependence, The Global Village and The Medium is the Massage) metaphorically considered the TV to be an ‘electronic’ hearth – a collective centralized event for the family on the cusp of it’s appearance in the home 50 years ago. By the end of the millenium, TV’s peppered houses and became a more individual experience. In the USA,  the average house now has 2.24 TV’s and 66 per cent of households have three or more TV’s.

Will the TV continue to evolve as an individual device in a new ‘TV Everywhere’ world? And just become part of a matrix of interactive devices available to each individual?

And how will Google fit into the picture? The world’s largest brand is certainly heading for the space. They are not issuing any formal statements on their future in this landscape, but look at what they want in their new hires – http://bit.ly/gootv.

We think that Google TV and Sony along with their other partners at Intel and Logitech could also play a large part in this new landscape.

The first Android based television is presented by People of Lava from Sweden and  it’s an Internet-connected TV from a country that will launch its first television device in decades.

The two questions that need to be asked and answered, correctly pointed out by Wired also, are the following two:

* What is the point of some of the services that are being offered through the Android TV.
* Web-TV is the future, but simply replacing a screen (laptop for TV) is not the way to go.

With regard to the first question, I think it’s a matter of comfort, new/enhanced experiences made possible by the TV screen instead of the laptop screen.
Video calling with Skype on your TV is the same kind of starting point in finding a solution for a need.

The real challenge is the control part. For services on the Android TV, a keyboard is needed, the perceived risks or transition risks can be too high for many, willing to make the trade off between a better/new experience (Web TV) and a known device/process (Laptop). Why choose for a TV+Keyboard when there is the much used laptop?

This challenge relates to the second question, a replacement of screen is not the the long-term sustainable solution, from the user point of view it adds only a new device for the same needs, which could complicate usage or offer too much choice.

Researches have pointed out to the fact of multitasking during the (passive) TV experience. The new TV experience is dynamic, reciprocal and certainly not passive, but combining the laptop and TV in media consumption without the burdens/difficulties of usage, can be a relevant middle-way to change TV behavior without being too disruptive.

From an application point of view, the Android TV will be interesting if the portfolio of applications is broad. Will this be a chicken-egg scenario?

People of Lava can tap in two applications sources, their own and of course the Open Source Android platform. Their own app store can be relatively extensive, but real power of such a device -and future Android TV devices- will be reflected by the community efforts/applications.

Below you’ll find specifications and a couple of images which can be found on the People of Lava website:
read more

Wow! That came out of left field -  unsuspected but… really – something that really makes sense when we consider TV Everywhere as a concept (at least for me!). If the iPad does get the traction that many are predicting (Apple Inc.’s iPad tablet computer hits US shelves on Saturday, April 3, 2010), and they do flog 10-20 million in 2010, the converging media landscape will really have a new player in terms of co-viewed TV and Social TV.

Personally, I have always had issues with watching video on mobile devices – not that I am blind, I can actually see well. But I just don’t enjoy the experience. Interactive TV on an iPad (24.3 cm × 19.0 cm × 1.3 cm) will certainly be more enjoyable and feasible for most consumers.

Will this be a one screen or two screen play? Or both?

“Part of the idea is that mobile devices are easier and more appealing to play with while watching TV than laptop or desktop computers — but the tablet will hit the sweet spot in between.” reports Ad Age, so let’s wait and see.

MTV Developing ‘Co-Viewing’ Apps for the iPad

Magazines and newspapers aren’t the only media eying big benefits upon the iPad’s arrival: TV is poised to use the device in new ways, including creating interactive, social apps designed to be used while watching live programming.

MTV Networks, for example, is developing a “co-browsing app meant to be used while watching live TV,” said one executive familiar with MTV’s iPad plans. “This means the iPad could be the appendage that makes interactive TV a reality.”

Kristin Frank, general manager of MTV and VH1 Digital, said MTV is focusing on two approaches to its apps, whether for mobile or the iPad: co-viewing apps that capture the social-media chatter around TV and awards shows and apps for video on the go. IPad apps for “Beavis and Butt-Head,” “MTV News” and “VH1 To Go” are all due in April, she said.

“Fifty-nine percent of people are multitasking when watching TV — that’s something we’ve always known,” said Ms. Frank, referring to recent Nielsen data quantifying a longstanding observation. “This is the next evolution.”

Mobile phone apps to run on the iPhone and Android devices remain MTV’s priority for 2010, Ms. Frank noted, but the iPad apps under construction are a reminder that TV is not about to sit the tablet out.

Read More…

Recently, I was fortunate to have the opportunity to do a lecture / presentation at the Annual MARUG (Marketing Associatie Rijksuniversiteit Groningen) Conference,  the largest Dutch marketing event organised by students  here in Groningen. There were over 400 students and business participants this year and the marketing theme for 2010 was Experience Marketing (I actually prefer the term Experiential Marketing). Some of my more recent writings and research have been around emerging television platforms and convergent media so I thought it might be interesting to blend it into the presentation and make it relevant for future marketeers. Because this space could very much play a part in their futures.

by Richard Kastelein

This article first appeared at Atlantic Free Press.

Ever since the New York Times launched word that Google TV will likely become a reality last week, the concept of convergent media has suddenly become a mass meme rather than a tech meme… and probably done more good for IPTV and the blossoming worlds of Social TV, tCommerce, TV Widgets, TV recommendation engines, TV Everywhere, TV 2.0, and opt-in TV advertising than any single event in this emerging landscape.

The TV deal between Google, Sony, Logitech and Intel which flooded the media zeitgeist last week was a perfect riposte to the other news that Facebook topped Google for the week ending March 13th with 7.07 per cent of all Internet traffic for that week, while Google.com got 7.03 per cent.

Sony looks set to rollout new Intel ‘chipped’ TV sets, while Google will make available set-top-boxes (STB)’s – and both will be powered by tiny keyboards built by Logitech. Makes perfect sense.

And what punter would not want an affordable Google Set Top Box (STB) with new cool Logitech remote that does stuff, so he can search his TV and do other cool things? Or just buy a new Sony LCD wall screen that does the same thing – sans the STB?

Interesting to see how it all plays against the Yahoo Connected TV – which already has its feed firmly entrenched in the space and has some cross over with their partners, including Sony and Intel. Most people still don’t even know about Yahoo TV, nor ever heard about. Including most developers I meet at the many events I attend each year in Europe. You can bet, with all the coverage last week, they know about the Google TV foray.

Probably the most exciting news for me is the fact that the New TV platform will be based on Android, and will remain Open Source. That means all code will be transparent, available and open to change and suggestions and managed by a core team… unlike the iPhone,  Facebook and Yahoo Connected TV developer communities  which offer a slice of code to allow developers to develop applications via Application Programming Interface (API)’s or Software Development Kit (SDK)’s.  Bear in mind, any external or 3rd party development has to meet stringent standards for the TV market. read more

(Originally published at Atlantic Free Press)

by Richard G. Kastelein

If we all thought the Facebook and Twitter social media growth phenomena were extraordinary, wait until Social TV hits your screens.

And it’s not as far away as you think — not only with the logical IPTV market, but also terrestrial TV. I recently attended the International Broadcast Convention (IBC) in Amsterdam, which bills itself as ’The content creation management delivery experience’. IBC2008 attracted 49,000+ visitors and 1,300+ exhibitors from more than 130 countries. This year is expected to be bigger. Last year, I was part of a team exhibiting at MIPTV in Cannes, and was expecting something a bit similar… but this was almost all about hardware and software and less about the actual formats and programs. However, this was not a disappointment. For embedded in the show there were some jewels… which have profoundly altered my view of Social Media, the future and the implication of reach that will touch billions not millions.
read more

Informitv – a convergent communications consultancy agency – is one of our regularly read websites, an authority when it comes to television and its convergence. Their publication Connected Vision is well worth the read as well, which you can download here.

Dr William Cooper of Informitv has given 20 predictions for the next decade on television and its developments:
(Visit their website to read the additional information per prediction)

1. Television will be less dominant.
2. Fewer television channels will survive.
3. Global communities will dominate media.
4. Audiovisual communication will become personal.
5. Most viewing will be on personal screens. .
6. Mobile video will be delivered over data networks.
7. Displays will be network connected.
8. Displays will become resolution independent.
9. High definition will be standard.
10. Fidelity of reproduction will improve.
11. 3D will be a limited success.
12. Network distribution will become more efficient.
13. Fibre-optic networks will reach the home.
14. Broadband will become a utility.
15. Home networks will become ubiquitous.
16. Massive data storage will be cheap as chips.
17. Physical media distribution will decline.
18. Global releases will reduce piracy.
19. Copyright protection will be invisible.
20. People will pay to avoid adverts.

When reading through the 20 points, an apprehension is becoming clear that this industry is at the dawn of thorough transformation, melting with other media into a morphed new industry that has much more opportunities for that what it sustains: Content.
Summarized can be said that important developments are the fact that every screen can be used to consume content (whatever screen works to service what a user wants, when he wants it and where he wants it), television -as we know it- will decrease in importancy and hardware/underlaying technologies will advance the ‘front-end’ developments.

An exciting decade is awaiting us full of media convergence and evolutions. What are your most important conclusions or predictions?

Interesting video on the new Boxee beta release!

An interesting remark during the video was that Boxee is Open Source and opens up its platform for developers through their API’s.
This is great from a business point of perspective and for a market as Social TV, looking forward what third party developments will be.

What is your opinion on the opportunities of Boxee?

Below you’ll find the video, an image and information on the Boxee Box.
For further information check out the website of Boxee.