Milestone for mobile commerce: Mastercard’s launch of Mobile Payments Gateway

Gianluigi Cuccureddu SMP — Tue, 17 Nov 2009 13:09:50 +0000

Yesterday the news was announced that Mastercard is introducing a Mobile Payments Gateway that delivers end-to-end mobile payment solutions.
This is definately a milestone for mCommerce. It will be much easier to send and receive money through the mobile device than it’s occurs currently and it will boost initiatives due to technologies like these. Anyone within the payment cycle can build quick and cost-effective customized mobile solutions which all will serve to offer a convenient and secure -mobile- payment process.

Mastercard’s mobile innovation certainly responds to the market needs and our changing lifestyles, like mr. Peirez describes:

“The Mobile Payments Gateway will help to make mobile payments a way of life for mobile phone users around the world,” said Joshua Peirez, group executive of Innovative Platforms for MasterCard Worldwide. “Through our global, integrated payment network we are efficiently connecting financial institutions, merchants and consumers together to mobilize MasterCard payment solutions in a way that truly reflects today’s on-the-go lifestyles.”

Vivo, the largest mobile operator in Brazil along with Itaú Unibanco and Redecard will be the first ones to partner up with the gateway.
Mastercard will introduce its Mobile payments solutions in select markets around the world. Adoption, usage and diffusion are important for a further development of Mobile Commerce and Marketing.

Do you think this will prosper new Mobile initiatives?

Agora Media Group Innovation Blog » mCommerce

Milestone for mobile commerce: Mastercard’s launch of Mobile Payments Gateway