Great graphic by Randy Krum who created his personal infographic.

Of course, not everybody has all these devices, but it’s clear that we’re become increasingly mechanized beings and have many extensions that are belonging to the daily repertoire.
With the rise of the smartphone and other convergent devices, many activities can be completed at anytime and anywhere. This only will increase in the future due to more advanced processors/hardware and societal diffusion of technology in general.

What are your thoughts on the digitalization of society?
Do you adhere the Transhumanist view, that science and technology improve human lives and want to intertwine it as much as possible?
Or do you adhere the Modern World critics view which see an advancement in technology as an involution of the human being?
Or somewhere in between?

Today, February 3rd, game developer Paladin Studios has launched EnerCities. It is an online game in which players are challenged to build a sustainable city. It will run online (www.enercities.eu) and on Facebook, and is available in six European languages. The game is part of an educational platform dealing with energy issues, backed by European Commission funding of €1 million. (more…)

The Online Strategy encompasses those elements of the business- and marketing strategy that must be employed to contribute efficiently and effectively to its goals.

As for all strategies, the Online Strategy should consider the brand, the target audience, products & services and the positioning of the brand. ( read also The Content – Context Diarchy to understand the relation between offer and context in the online landscape )
Be it on an overarching level or on execution level (see the three parts below), consistency is key to achieve brand recognition.
It’s tempting to divert from this focus because the Internet offers lots of possibilities which can be applied, but not neccesarily relevant and this non-relevancy might cause a distanciation of the target audience.

The online strategy for your business can be divided in three main fundaments:
* Website Strategy
* Internet Strategy
* Social Strategy
(more…)

What is your top 3 with regard to Marketing, Internet, eCommerce etc, which we need to look out for next year, or where you think emphasis will be put on?

My personal top 3 is:

* Mobile marketing/applications (Social & Augmented Reality)
* Social TV, with a focus on concepts to further develop convergence of the TV, Mobile and Computer screen (“whatever screen works”)
* Further diffusion and software development for social media purposes

Do discuss in Google Wave as well, below.

Google Wave will launch in less than a day, on the 30th of September more than 100.000 invites will be send out.
The new real-time platform will certainly impact all of us how we will communicate and collaborate, as set forth in our article Google Wave: The Nexus of Communication.

So who will be amongst the 100.000+ lucky ones who will get an invite for Google Wave?
As set forth on the Google blog it will be:
(more…)