Two Minute Pitch that Helped Push Social TV to the Forefront

in IPTV, Social Media, Social TV, T-Commerce by Richard Kastelein on March 6th, 20102 Comments

Thought I would share my winning pitch for The Netherlands Deloitte’s Technology, Media & Telecommunications (TMT) Predictions 2010 Tech Visionary for futurist views on Social TV and Media Convergence.

I wrote it on the train on the way down… I actually forgot half of it and kind of made it all up again once I got up there. I had two minutes to pitch… in front of about 200 of Holland’s tech community who voted by SMS.

My name is Richard Kastelein, I am a Canadian of Dutch heritage and am currently working a Chief Strategy officer for a startup in Groningen called Worldticketshop as well as building a creative and innovation agency called Agora Media Group in London.

How many of you have young children out there?

In five years, your children and mine will laugh at the old days when certain programs were available only at certain times. We will too.

On demand TV  is just part of the great change we are going to see in the future… where media will be ubiquitous, and will no longer be the passive experience we now see today.

It’s called TV Everywhere.

I am going to go through four quick points.

1.       Production. The rise of User Generated Content has already and greatly shifted the Internet landscape and will do the same for TV. Merged media will be everywhere, video, audio, photography, 3D and more.

2.       Delivery – Entertainment will be available in the cloud – everywhere, on demand and available to anyone, anywhere.

3.       Consumption – This will be profoundly changed due to the future convergence of the Web and TV, where web widgets become part of the TV experience and viewing culture will be radically changed due to the inclusion of recommendation engines which will offer true reflection of consumer needs and wants.

4.        And lastly, Monetization. Last year, it was noted by MTV here that content companies are now driven by control of Intellectual Property. And that has too and will change. Business models will change. I call it tCommerce and it will also be a paradigm shift for the TV industry. Last year MTV also mentioned that new business models will need to come into place. We feel that affiliation models will rise – profit sharing rather than profit hoarding. The ability to shop on TV will be seamless and simple allowing for revenue sharing between the broadcasters and advertisers.

Already new players in the social tv space are building API’s and SDK’s to allow developers to make the shift from iPhone and Facebook to new models on TV. Yahoo Connected has an Open API, Europe ‘s HBBTV will likely be Open Source software as it’s based largely on Open IPTV and even BBC’s Canvas in the UK is pushing towards open standards.

I will wrap this up by saying that it’s my feeling that this could be the next ‘bubble’ in the market as TV is going be decentralized and it will, in the future, be owned by the audience in many ways. Unlike TV today…. Such as in the USA, where the networks are publically owned and contracting – with no sign of growth in the future.

Thanks for your time and feel free to contact me at the borrel if you are interested in chatting further. We are working on building products for this new space.

Two Minute Pitch that Helped Push Social TV to the Forefront

The Boxee Beta Unveiled

in Social TV by Gianluigi Cuccureddu SMP on January 2nd, 20101 Comment

Interesting video on the new Boxee beta release!

An interesting remark during the video was that Boxee is Open Source and opens up its platform for developers through their API’s.
This is great from a business point of perspective and for a market as Social TV, looking forward what third party developments will be.

What is your opinion on the opportunities of Boxee?

Below you’ll find the video, an image and information on the Boxee Box.
For further information check out the website of Boxee.

Everything you want.
The Boxee Box brings all your favorite TV shows & movies from the Internet or your hard drive onto your TV – no PC needed.

More bang, less buck.
Why pay for stuff you don’t watch? The Boxee Box lets you watch thousands of popular TV shows and movies for FREE!

Tailored to your TV.

With the Boxee Box you never need to “surf the Web” on your TV, instead you just use your remote control to pick and choose the best digital entertainment. No keyboard required.

It plays almost everything.

The Boxee Box plays any non-DRM media. If you can create it, Boxee will play it.

Just plain easy.

Connecting the Boxee Box to your HDTV is as easy as hooking up a DVD player.

More than just TV.

The Boxee Box gives you access to way more than just TV – it’s got university courses, panel discussions, academic lectures, presentations and more from TED, Stanford, Harvard, FORA.tv, and more…

Share with friends.

Boxee makes it easy for friends to share their favorite movies, TV Shows, and songs with each other, on Boxee or on social networks like Facebook and Twitter.
The Boxee Beta Unveiled

Google Wave: The Nexus of Communication

in Innovation by Gianluigi Cuccureddu SMP on September 9th, 20092 Comments

At one point in the Google Wave Preview video, Lars Rasmussen proposes the question what email would look like if it was invented at this point of time. He continues by telling that there are a million ways to concretize the question and that Google Wave is their attempt.
I must say, it’s an impressive translation of their vision on the question.
read more

Google Wave: The Nexus of Communication

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