I wrote it on the train on the way down… I actually forgot half of it and kind of made it all up again once I got up there. I had two minutes to pitch… in front of about 200 of Holland’s tech community who voted by SMS.

My name is Richard Kastelein, I am a Canadian of Dutch heritage and am currently working a Chief Strategy officer for a startup in Groningen called Worldticketshop as well as building a creative and innovation agency called Agora Media Group in London.

How many of you have young children out there?

In five years, your children and mine will laugh at the old days when certain programs were available only at certain times. We will too.

On demand TV  is just part of the great change we are going to see in the future… where media will be ubiquitous, and will no longer be the passive experience we now see today.

It’s called TV Everywhere.

I am going to go through four quick points.

1.       Production. The rise of User Generated Content has already and greatly shifted the Internet landscape and will do the same for TV. Merged media will be everywhere, video, audio, photography, 3D and more.

2.       Delivery – Entertainment will be available in the cloud – everywhere, on demand and available to anyone, anywhere.

3.       Consumption – This will be profoundly changed due to the future convergence of the Web and TV, where web widgets become part of the TV experience and viewing culture will be radically changed due to the inclusion of recommendation engines which will offer true reflection of consumer needs and wants.

4.        And lastly, Monetization. Last year, it was noted by MTV here that content companies are now driven by control of Intellectual Property. And that has too and will change. Business models will change. I call it tCommerce and it will also be a paradigm shift for the TV industry. Last year MTV also mentioned that new business models will need to come into place. We feel that affiliation models will rise – profit sharing rather than profit hoarding. The ability to shop on TV will be seamless and simple allowing for revenue sharing between the broadcasters and advertisers.

Already new players in the social tv space are building API’s and SDK’s to allow developers to make the shift from iPhone and Facebook to new models on TV. Yahoo Connected has an Open API, Europe ‘s HBBTV will likely be Open Source software as it’s based largely on Open IPTV and even BBC’s Canvas in the UK is pushing towards open standards.

I will wrap this up by saying that it’s my feeling that this could be the next ‘bubble’ in the market as TV is going be decentralized and it will, in the future, be owned by the audience in many ways. Unlike TV today…. Such as in the USA, where the networks are publically owned and contracting – with no sign of growth in the future.

Thanks for your time and feel free to contact me at the borrel if you are interested in chatting further. We are working on building products for this new space.

An interesting remark during the video was that Boxee is Open Source and opens up its platform for developers through their API’s.
This is great from a business point of perspective and for a market as Social TV, looking forward what third party developments will be.

What is your opinion on the opportunities of Boxee?

Below you’ll find the video, an image and information on the Boxee Box.
For further information check out the website of Boxee.

First of all, to understand what Google Wave is, the three layers of the system as explained on the original post on the Google Blog:

Google Wave has three layers: the product, the platform, and the protocol:

• The Google Wave product (available as a developer preview) is the web application people will use to access and edit waves. It’s an HTML 5 app, built on Google Web Toolkit. It includes a rich text editor and other functions like desktop drag-and-drop (which, for example, lets you drag a set of photos right into a wave).
• Google Wave can also be considered a platform with a rich set of open APIs that allow developers to embed waves in other web services, and to build new extensions that work inside waves.
• The Google Wave protocol is the underlying format for storing and the means of sharing waves, and includes the “live” concurrency control, which allows edits to be reflected instantly across users and services. The protocol is designed for open federation, such that anyone’s Wave services can interoperate with each other and with the Google Wave service. To encourage adoption of the protocol, we intend to open source the code behind Google Wave.

The three layers indicate the ambitions of Wave and its impact on the Internet landscape. The platform and protocol, the open source approach, quick adoption and diffusion will be accomplished and Google Wave applications can be intertwined throughout business.
With communication channels like SMS, IM, microblogging etc, Google Wave perfectly fits in the hyper-responsive and -communicative society we live in, with a real-time touch.
The good thing about Google Wave is that the service does not replace, but complements current used communication channels and systems, like email, IM and microblogging.
Collaborative tools though should be more aware of the system due to the high flexibility and possibilities offered by Google Wave.

Google Wave can be the nexus, the all-in-one communication tool for the company, be it internally and/or externally.
Internally the focus will be on efficiency and relevancy and making sure that the vast amount of information and knowledge is clearly and simply distributed to the right persons.
Externally the focus will be on collaboration, within the perspective and impact of Google Wave, it’s even more important that a company builds communities around the brand, superfast content creation and modification belongs to the possibilities which create an extra challenge of making sure that the brand-portability is in favor of the company.
Prosumerism will be boosted and co-creation gets to the next level.

Transparency is the new marketing, Google Wave offers an interesting product, platform and protocol that infuse transparency, portability and co-creation.

What are your predictions for Google Wave in relation to Enterprise 2.0, the Internet landscape and communication?