Do you have a clear understanding what is being said about your brand throughout the Web?

If your answer is “Yes”: congratulations, you’re a step ahead of many others, make sure you keep ahead and profit of the benefits.
If your answer is “No”: start as soon as possible understanding your landscape and what intelligence could be extracted from the Web concerning your brand.

The Social Media monitoring market is in the innovation /early adopter stage, many companies are building an ORM (Online Reputation Management) system. The market is forcasted on a total of 60 million GBP this year. Due to this “hype” and need for such a system, there is an abundance which makes the choice more difficult.

The last year I’ve been testing a couple of Social Media monitoring systems and below an evalution of the tools.
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