Social Gaming | Agora Media Group Innovation Blog

Aug 06 2010

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by Gianluigi Cuccureddu SMP in Industry News, Marketing, Social Gaming, Social Media with 0 Comments

Buy viagra without prescription, Is Google changing its strategy in order to get a better and firm grasp on the Social Web and the increasing power of Facebook.

This week was announced that Google has waved goodbye its all-in-one collaboration tool Google Wave, cheap viagra in usa. Buying generic viagra, On Wednesday and Thursday, multiple sources have reported that Google has acquired Slide, cost of viagra, No prescription viagra, a social application developer for $182 million.
In July, compare viagra prices online, Viagra free sample, the news was announced that Google has invested in Zynga to form the cornerstone for Google Games.

Are these all indications that Google is leaving the arena of platforms and is focussing on the content, which is being deployed on the Web, viagra pill. Buy viagra from us, The rumors about a social network experiment called "Google Me" are not in lign with the aforementioned developments, but a rumor is a rumor, canada viagra.
Facebook and others, like Twitter and Myspace have such a large userbase, it would be very difficult for Google to compete, buy viagra without prescription. Viagra from canada, Like Google Wave, other social experiments have not been succesful, viagra online stores. Order viagra in canada, By investing in social gaming, it will get a better grasp on one of the activities employed by users online, buy cheapest viagra on line, Viagra in us, making advantage of the large and established userbases of Facebook, Myspace and others, viagra malaysia. Buy cheapest viagra online, Not only for Google but also for other companies trying to get a share in social networking, it is becoming hard, free viagra. Viagra buy online, People have established networks, time and attention are fragmented, viagra information. Buy viagra without prescription, The advantages need to be really compelling in order to persuade users to be active on yet another network or leave a present one. Cheapest viagra price, If an extra network is added to the users' portfolio, less attention and time is available per network, which is a disadvantage for both user and the social networks.

Secondly, Google kills two birds with one stone, Google Games and social gaming distributed via Facebook and others.

This development fits to overall approach of Google, the Web as a platform where all sorts of activities are deployed.
Think of entertainment/video via YouTube.
Think of communication via Gmail.
Think of information via its core, Search.
Gaming fits this list of activities very well.

What's your opinion on the developments concerning Google and (social) gaming.

Jul 10 2010

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by Gianluigi Cuccureddu SMP in Industry News, Innovation, Marketing, Social Gaming with 0 Comments

PRNewsWire reports Buy viagra oral jelly without prescription, that MTV Networks acquired Social Express, a social gaming development company, marking the company's first entry into the social gaming space. Discount viagra oral jelly no rx, The company will create severeal games based on Nickelodeon and MTV shows and characters.

Chairman and CEO of MTV Networks, find viagra oral jelly without prescription, Order no rx viagra oral jelly, Judy McGrath, says:

"Social gaming is one of the biggest drivers of the explosive growth in social media – it's fun, viagra oral jelly online review, Cost viagra oral jelly, it's engaging, and it's shareable, order viagra oral jelly from canada, Viagra oral jelly tablet, " said Judy McGrath, Chairman and CEO of MTV Networks, buy viagra oral jelly without prescription. Cheap viagra oral jelly internet, "Social Express brings us strong experience and know-how in this burgeoning space, which we'll supercharge with the IP and scale of Nickelodeon and other MTV Networks brands to create great new social gaming experiences for our fans and cool tools for independent developers as well."

On a conceptual level, order viagra oral jelly no prescription, Buy cheap viagra oral jelly online, it will be interesting to learn if MTV Networks will head towards transmedia entertainment concepts, incorporating television programs, compare viagra oral jelly prices, Best price viagra oral jelly, websites and social games to create a full-fledged integral storytelling.
Each medium will serve another purpose and like McGrath already states, viagra oral jelly side effects, Order cheap viagra oral jelly online, Social gaming is fun and engaging, two ingredients which could add a new experience and layer to existing or new concepts, viagra oral jelly in malaysia.

Transmedia concepts do exists and there are great examples, for instance the Happiness Factory by Coca Cola, buy viagra oral jelly without prescription. Where to order viagra oral jelly, The Happiness Factory is a virtual world of characters living inside a vending machine. The series lives across multiple channels, order viagra oral jelly no prescription required, Order viagra oral jelly, including commercials, interactive video games, viagra oral jelly order, and a musical soundtrack that features a variety of artists. The series provides Coca-Cola with additional revenue streams, and customers with a fun brand experience.

MTV Networks could do similar concepts based on Nickelodeon and MTV shows and characters, taking it a step further, taking the engagement of the viewers of MTV a step further.

What do you think of the potential MTV Networks has with Social Gaming.
Is the Entertainment industry perfect for transmedia concepts.

May 08 2010

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by Gianluigi Cuccureddu SMP in Innovation, Marketing, Social Media with 1 Comment

Buy cialis without prescription, In a previous article, (Social) Gaming – significant numbers & the next level, Karl Long commented on it, referring to a presentation of Amy Jo Kim, about applying game mechanics to social sites. Cheapest cialis price, The five game mechanics she refers to, are:
1, cialis in uk. Cialis malaysia, Collecting
2. Points
3, buy cialis online. Cialis online stores, Feedback
4. Exchanges
5, buy cialis without prescription. Customization
Applying those to the context of social sites is easy to understand, cialis from canada, Cialis tablets, it motivates. Motivation increases usage and usage increases loyalty, buy cialis pills, Find discount cialis, traffic, income and so on, cialis online without a prescription. Tablet cialis, View below the aforementioned presentation:

(Social) Gaming – significant numbers & the next level

Putting the Fun in Functional

View more presentations from amyjokim.

Yesterday I found a presentation on Youtube of Amy Jo Kim, where to buy cialis, Find cialis online, about the topic of Game Mechanics on Social sites.
Enjoy, cialis online pharmacy, Cialis internet, it's interesting.

Her approach to use game words like players instead of users is a start to see sites as games and how you can approach networks with this point of perspective.
Think of Foursquare, Gowalla etc.

What do you think of the gaming approach from a social architectual point of view.

Feb 03 2010

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by Richard Kastelein in Agora Announcements, Industry News, Innovation, Social Gaming, Social Media with 1 Comment

Buy lamisil without prescription, Today, February 3rd, game developer Paladin Studios has launched EnerCities. It is an online game in which players are challenged to build a sustainable city. It will run online (www.enercities.eu) and on Facebook, and is available in six European languages. The game is part of an educational platform dealing with energy issues, buy cheapest lamisil online, backed by European Commission funding of €1 million.

Casual City Building

The game starts with a small village and a bit of land to build on. There is a simple drag-and-drop interface, with which players can build structures and expand their city, buy lamisil without prescription. They then need to balance People, Cheapest lamisil, Planet and Profit - all while supplying the growing city with sufficient electricity and minimizing fossil fuel use. When done well, players can level up their city, providing them with more room to build and extra building options. Dylan Nagel, lamisil drug, product manager for EnerCities: "Each decision influences the score: for example, if you build a nuclear plant, you minimize impact on your environment. Lowest price lamisil, The downside is that if you put it close to residential areas, your citizens will get unhappy." A similar example is with forests. Buy lamisil without prescription, "When clustered together, the environmental bonus of forests multiplies. However, when a forest is positioned next to a residential area, your citizens will be happier and healthier, lamisil sales. This leads to interesting dilemmas."

Let's get serious

The project is funded by the Intelligent Energy program of the European Commission, and aims to improve the awareness of energy issues among young people. It will be rolled out by the project partners on schools in the UK, Buy lamisil pills, Netherlands, Slovenia, Greece, Germany and Spain. There is an educational platform which allows teachers to sign up for the program and link their students' accounts to their school, low price lamisil. Nagel: "Players will be able to leverage green technologies and concepts in order to make their city future-proof, buy lamisil without prescription. Players can improve their structures with innovations like solar roof panels and thermal storage. They need to power their city, and can pick a range of power sources. Lamisil malaysia, Would you choose a Coal Plant or Windmill. Each have their own pros and cons. Buy lamisil without prescription, This allows players to execute a strategy, and see the results of their actions on the long term. I think it makes for a great toolkit for teachers who want to embed the energy topic in their curriculum."

The initiator of the project, Dutch organization Qeam, will investigate the results of the project, lamisil discount. Erik Knol, director of Qeam: "By validating the project outcomes, we hope to answer the question whether serious gaming is a valid tool for raising awareness. Discount lamisil overnight delivery, The reports will be shared with the educational community, to provide more insight into the effective use of innovative platforms like gaming." The research will be conducted in the course of 2010 and 2011.

Facebook

With over 350 million users, Facebook has proven to be a viable platform for games like Farmville. The farming game can boast 75 million monthly players. Derk de Geus, CEO of Paladin: "The potential of social networks is enormous, although we would already be successful with much lower numbers, buy lamisil without prescription. Remember that EnerCities was not designed to be a truly social game, buy lamisil from canada, but an educational tool running on a social platform."

The new release includes a Post To Wall feature, which allows players to brag to their friends if they reach a new high score. De Geus: "We decided to put the game on Facebook at the end of 2009, Lamisil no rx, right after the initial pilot tests. Many of the Facebook users are in our target group, so it is an excellent distribution platform. The use of social gaming for education is relatively new, but already proves to be very powerful, fda approved lamisil. Buy lamisil without prescription, The beta players either loved it or hated it. That's a lot more emotion than you would get from an average educational tool, so I guess we are on the right track."

During the two-month beta, the game was played 10.000 times on Facebook by over 3.000 people. Buy cheap lamisil online, At the regular website, the game was played only 4.000 times. De Geus: "This trend will likely continue during the rollout phase, even when schools get involved. The social aspects of Facebook get players involved, lamisil approved. Students finally have a good excuse to be on Facebook during school."

Out of Beta

The game will be out of beta on February 3rd, buy lamisil without prescription. The official launch will be at Learntec in Karlsruhe, a German conference about technology and education. The game will then open up to players worldwide, Buy no rx lamisil, both for educational institutions and just for fun. Nagel explains: "The first thing we said when we started the project, is that the game should be fun to play. The city building theme was great for a game which resembles a puzzle more than a simulation."

Paladin's social gaming adventure apparently worked out well for the company. Buy lamisil without prescription, De Geus: "We dipped our toes in social water with EnerCities, and liked it a lot. It sparked a lot of ideas, buy lamisil online cheap, and we have another social game in preproduction. So stay tuned."

The game can be played for free at www.enercities.eu. Educational institutions are welcome to register at the website.

----------------------------

Additional information

----------------------------

About Paladin Studios

Founded in 2005, Order lamisil, Paladin Studios is a Dutch game development company based in The Hague. They have released several serious games and are currently creating games for social networks. With a portfolio ranging from hardcore offshore simulators to interactive visualizations and online games, they provide a wide range of 3D game development services, buy lamisil without prescription. Their clients include Philips Design, EMI Music, and the European Commission, buying generic lamisil. The 7-headed team consists of a talented bunch of programmers, designers and artists. Paladin's motto is "Life is Play", Cheap lamisil online, and their official mission is to make people smile.

The EnerCities consortium

Initiator: Qeam (Netherlands): http://www.qeam.com/

Coordinator: ROC Nijmegen (Netherlands): http://www.roc-nijmegen.nl/

Game developer: Paladin Studios (Netherlands): http://www.paladinstudios.com/

Lancaster & Morecambe College (United Kingdom): http://www.lmc.ac.uk/

Akademie Klausenhof (Germany): http://www.akademie-klausenhof.org/

Unified Vocational Training Centre of Cyclades (Greece): http://www.ncyclades.gr/

Ljudska Univerza Velenje (Slovenia): http://www.lu-velenje.si/

Agencia de la Energía de Granada (Spain): http://www.apegr.org/

--------------------------

Links

EnerCities Website - http://www.enercities.eu
EnerCities on Facebook - http://apps.facebook.com/enercities
EnerCities Press Kit (contains high res screenshots and additional material) - http://www.paladinstudios.com/resources/enercities_presskit.zip

Paladin Studios - http://www.paladinstudios.com
Twitter: http://www.twitter.com/paladinstudios, http://www.twitter.com/enercities

Dylan Nagel - http://www.twitter.com/dylannagel
Derk de Geus - http://www.twitter.com/derkdegeus

For more information about the game, please contact Paladin Studios at info@paladinstudios.com or via +31 71 513 2222.

To sign up for a teacher account, please contact project coordinator ROC Nijmegen or register via http://www.enercities.eu/project/

--------------------------

Derk de Geus (www.twitter.com/derkdegeus)

Derk co-founded Paladin Studios, and has since been involved in both the business and creative sides of the company. As CEO he makes sure that the core values and commercial health of Paladin are preserved and developed.

Buy lamisil without prescription, Derk blends creativity with strategic thinking and entrepreneurship. The most important principle for him is "Good Business", a concept revolving around respecting another's rights, striving for mutual success and providing a healthy workplace as an employer. This dimension of entrepreneurship provides him with a purpose beyond making money, something he believes is essential for sustainable success.

Dylan Nagel (www.twitter.com/dylannagel)

Dylan has been playing and creating computer games from a young age. He is convinced of their potential and relevance to modern society. In his opinion, games enhance people's lives, and can be used to enrich design, communication and training strategies.

One of Paladin's founders, Dylan is Vice President of Business Development. His responsibilities include consultancy and account, sales and product management. He is the conduit between clients and the production team, ensuring optimal understanding.

Jan 31 2010

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by Gianluigi Cuccureddu SMP in Social Gaming with 5 Comments

Buy lasix without prescription, In an informative five minutes on Discovery Channel, numbers were presented on the Gaming industry. Lasix alternative, Gaming is increasingly becoming a lucrative and competitive market with a huge global target audience.
The fastest growing entertainment industry, tablet lasix, Lasix free delivery, is indeed Gaming.

Figures compared to other industries (global turnover on the first day):
Game: Grand Theft Auto 4: $210 million
Game: More than 400.000 copies are reserved for the new Mario Bros game, cheap generic lasix. Where to order lasix, Book: Harry Potter (which part was not mentioned): $140 million
Movie: (forgot which one): $40 million

In terms of usage, FarmVille -which is the biggest Social Game on Facebook of 2009- has a whopping 27, order lasix cheap online, Lasix non prescription, 5 million daily active users and a 72,9 million monthly users, lasix online pharmacy.

Gaming becomes more and more intertwined within our global culture, gaming often is a social event where people gather to play a game which they all fancy, buy lasix without prescription. Cheap lasix from uk, The Wii took this to the next level, by appealing to the conventional-non-gamers and attract them to game together with an innovative console, find lasix, Lasix generic, taking away perceived risks of this new target group.

As mentioned before, discount lasix online, Order lasix from us, the Gaming industry is the fastest growing, and technology enablers will only push the growth further, lasix pills. Lasix pharmacy, Cross-media Social Gaming is the next step, take FarmVille, lasix price, Buy cheap lasix internet, Mafia Wars or any other kind of Social Game and take it to the television.
The Wii already does this with Mario Kart, price of lasix, Lasix buy, enabling players all over the world to game with each other through Internet connection.
By enabling Social Gaming as well through the television, cheap lasix overnight delivery, the experience itself can be magnified by adding more features which relate better to the television device than the computer, therefore enhancing and creating new cross-media experiences.

The (social) Gaming industry will grow, diffuse amongst core-gamers and non-core-gamers, within daily lives and within our socially morphing framework.

What do you see as important developments and trends for the Social Gaming industry.

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