by Richard Kastelein (originally published at Atlantic Free Press)

Whilst the mainstream media players are quietly pushing their technology and innovation teams to the maximum across the world in a race to marry Social Media and TV, most of the public remains oblivious and left out of the loop, mainly due to offerings being in Proof of Concept (POC) stage or not even… and still on the chalkboard.
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Good news for the travel industry, Kayak developed an open source statistical tool to create a demand benchmark.
Kayak Travel Trends is a travel focused Google Trends like system.

Access the tool here: Kayak Travel Trends
It’s great to have access to a vast amount of granular and indepth travel data like Kayak is showing, think of applications to Search Engine Adverting-, Search Engine Optimization-, Competitive Intelligence efforts and many more purposes.

View here an example of the website:
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