Eligo provides a painless Augmented Reality and Virtual Reality technology in order to keep and stay focused on your vertical business instead of the underlying enabling technology. Eligo runs on Seac02′s own technology LinceoVR.
In a few clicks you’ll be able to develop custom Virtual and Augmented Reality vertical solutions: from web viral marketing, to stand-alone applications and from e-commerce to mobile applications.

Some of the interesting features of Eligo are the following:

Markerless Augmented Reality

Real-time Animations

Realtime Raytracing

Two examples of applications which are build are:

3D Hair Salon

Realtime Try-ON

A few key factors which are interesting for the AR and VR industry from an adoptive point of view (in relation to sales) is the fact that Eligo will provide a solution which is much less dependent on technicality and it has an easy and unified deployment. Unified refers that the platform is suitable for PC, Web and Mobile applications.
Furthermore Eligo provides a very high visual quality ensuring the virtual objects are identical to the real ones which is important for businesses to create memorable experiences and therefore add value and influences the buying process and decision making.

Eligo will aim at Creative Agencies, Gaming companies, Retail companies, Advertising companies, Consultancy agencies and all those who will benefit in offering superimposed experiences along side their current strategies/techniques, be it in a complementary way or in an extra way.

Stay tuned at Seac02 for more information on Eligo.

Why interesting?
Because this is the way to let people know about the possibilities and opportunities of Augmented Reality and Virtual Reality  by getting them personally involved and engaged in these fields. It certainly is viral and will appeal to many, to be part of something innovative!

Taken from their contest page:

Hurry up, LinceoVR Contest has already started!

Submit videos or images created using LinceoVR — if you still don’t have it installed, what are you’re waiting for? Download it now!

Get the most out of LinceoVR: both virtual reality and camera matching (aka augmented reality) modalities of LinceoVR are allowed. Express your creativity, there’s absolutely no limit to your digital content creation! Just a few examples, to let your imagination flow:

•Industrial design images or videos;
•Character animations images or videos;
•Viral augmented reality images or videos;
•Packaging design images or videos;
•Viral marketing images or videos;
•You name it..
At the end of the public web voting period (30th of November 2009), the top ten voted works will have the right to be judged by our amazing jury. Don’t miss this opportunity, get the chance to know better the power of LinceoVR and to win a Vuzix iWear VR920+CamAr, a Canon PowerShot SX120 or a Logitech Fusion 9000 Pro!

Visit the contest page here to download LinceoVR, read the requirements, view the prizes, check out the jury and to register yourself.
Those who will participate have till the 30th of November to send in their creation and by the 18th of December, the winner will be announced.

Good luck to all the contestants, curious to see what creativity will bring forth!